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Entrepreneurs

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Bootstrappers Avoid Outside Money Ties
3/1/2007
Summary:

This article covers an emerging trend in how some tech companies finance their growth today. Rather than approach equity investors for early-stage funds, many entrepreneurs now prefer to bootstrap their growth by generally taking advantage of lower startup costs.

Go To Source (www.boston.com)
Bootstrapping
FastTrac
3/20/2007
Article Resource
Summary:

Bootstrapping is a tactic to help you spend less cash and therefore need less to operate your business. This article discusses ways to bootstrap your business operations.

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Bootstrapping Your Business
Payne William H Bill
3/1/2007
Article Resource
Summary:

Bootstrapping allows entrepreneurs to operate their startups with minimal investments from others, according to equity capital expert, Bill Payne. This allows entrepreneurs to postpone raising capital while their firms mature and retain ownership of their companies during that time.

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Bootstrapping to Extend Cash Flow
Payne William H Bill
2/1/2006
Article Resource
Summary:

Bootstrapping is one way to extend existing cash and postpone the need to raise money, thus allowing the entrepreneur time to achieve milestones and raise the valuation of the company. The author provides specific ways to bootstrap your company and extend your cash runway.

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Bootstrapping: From the Trenches to a State of Mind
Welch Alex
3/1/2007
Article Resource
Summary:

In 2003, Alex Welch observed that e-commerce and social networking users were in need of an easy-to-use centralized hub to store and publish media. In this article, he explains how he founded a company based on this idea by bootstrapping his startup and later raising outside money.

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Border Wars
Thom Ruhe
1/14/2013
Blog Resource
Summary:

The first Top of Mind issue for 2013 has gone online and in it, I talk about three topics with the potential to impact (or continue to impact) entrepreneurship in a big way. I want to elaborate on one that has struck a chord with me. It’s an unproductive method of economic development called “border wars.”

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Brainstorming Product/Service Enhancements Worksheet
7/22/2010
File Resource
Summary:

Use this tool to push beyond your current practices by considering growth opportunities through market penetration, line expansion, market expansion, and new product development.

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Brand Yourself
7/12/2007
Summary:

This article lists and explains five steps to building your personal brand. The basics are to develop expertise and then become known for that expertise. It takes more than networking to get noticed; it takes a good product. In this case, that product is you.

Go To Source (www.fastcompany.com)
Branding for Results
Carey WR Max
10/15/2001
Article Resource
Summary:

Learn how a clearly defined brand identity can help build your business, even in the face of fierce competition.

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Branding: The Power of Personality
Vernon Lillian
10/8/2001
Article Resource
Summary:

At a time when branding is more important than ever for entrepreneurs, Lillian Vernon, the doyenne of direct-mail retailing, talks about branding herself to reach her customers. In the past half century, the strategy has enabled her company to get valuable publicity, as well as more easily extend its product line and weather times of crisis, the author writes.

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