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Explore the Entrepreneurship.org Resource Center to find resources.  Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.

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Evaluating and Selecting a Strategic Partner
Peek Donna
12/1/2006
Article Resource
Summary:

For effective strategic partner recruitment, the author recommends an eight-step plan, which includes identifying your target market, developing partner selection criteria, and developing an alliance plan with a selected partner.

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Getting Revenues from a Big Partner
Horgen Harald
12/1/2006
Article Resource
Summary:

When structured properly, a strategic partnership with a large company can catalyze a small firm's growth. In establishing a partnership, entrepreneurs should focus on how their product will be sold, who will sell it, and how the partner will facilitate sales growth.

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Joint Product Development - Who Owns What?
Fuscoe John M
12/1/2006
Article Resource
Summary:

When getting ready to engage with a strategic partner, entrepreneurs should enter into a written agreement when working with these partners to ensure, among other items, the proper assignment of invention terms and various representations and warranties.

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Managing and Measuring the Value of Partnerships
Horgen Harald
12/1/2006
Article Resource
Summary:

Careful measurement and management of your partnerships can protect entrepreneurs from entering into agreements with the wrong strategic partners, and it can provide a sound basis for making the most of productive partnerships.

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Memorandum of Understanding for a Strategic Partnership
12/1/2006
File Resource
Summary:

A Memorandum of Understanding (MOU) is an agreement outlining the roles and responsibilities of people in a collaboration. These documents are important because they list the critical points of a relationship between entrepreneurs and strategic partners.

This sample legal agreement covers terms and conditions relevant to strategic partnering, including language on transaction structure, due diligence, and financing. It uses a real estate transaction as its example, but the agreement's structure and terminology can be broadly applied.

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Premier Partner Distribution Agreement
12/1/2006
File Resource
Summary:

This sample distribution agreement template includes terms for strategic partner responsibilities and obligations, such as shipment and delivery of product, as well as language covering confidentiality and termination.

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PR in Service to Building the Company
Ejabat Mory
1/4/2007
Article Resource
Summary:

If you're building a company for growth, don't ignore public relations but don't overdo it. The author says PR is much more than press releases-it's also about building relationships with investors, industry experts, and reporters to educate them about your product and industry.

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Spreading the News
Henry Shannon
1/4/2007
Article Resource
Summary:

Shannon Henry, former writer of The Washington Post's "The Download" column, gives advice as a journalist to entrepreneurs about working with the media to generate publicity. This includes researching the publications you're interested in and making sure to give reporters a "news hook" about your firm.

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Trade Shows: A Key Tool For Marketers
Krotz Joanna L
1/4/2007
Article Resource
Summary:

Participating in trade shows is a significant way to earn press coverage and publicity for your company. This author provides a nine-step plan to execute a solid trade show presence, such as meet with media at the show and allow attendees to demo your product or service.

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Get That Gazelle Out of My Space!
1/8/2007
Summary:

This article provides a helpful list of commonly used terms in the technology and entrepreneurship realm, including barriers to entry, discounted net present value, and the long tail.

Go To Source (www.innovation-america.org)

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