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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
This article is a primer for entrepreneurs who need to understand the basics of intellectual property law as a precursor to selecting how to protect their intangible assets, trade secrets and know-how, trademarks and trade names, patents and patent applications, and copyrights.
This checklist, derived from the book, Mastering the Rockefeller Habits, includes a set of key tasks for entrepreneurs to undertake every day in running their company. Examples include setting up an executive situation room for rapid-response meetings, ensuring company alignment of quarterly goals, and establishing an efficient internal communications stream.
Entrepreneurs can use this helpful tool to evaluate their company's strengths and weaknesses in all areas of business.
SWOT analysis provides an excellent tool for entrepreneurs to evaluate the strengths, weaknesses, opportunities, and threats of their business.
Entrepreneurs should articulate their purpose in a specific three-year vision statement with specific goals for growth.
Pay-per-click advertising can be a great tool for qualifying prospects, driving them to your Web site, and ultimately increasing sales. Read how this entrepreneur has refined his use of sponsored links and pay-per-click advertising to zero in on his target niche, doubling order sizes and boosting overall sales three-fold.
Determine the market potential of business's products or services by examining the key factors presented in this article.
Use this tool to identify your major customer groups, their distinguishing characteristics, and the market research needed to develop a customer profile.
During the planning process, entrepreneurs must evaluate their business model to ensure that the current model will support growth.
Exit strategies should be designed as a part of the overall plan for growth. The exit strategy plays a key role in determining the strategic direction for the company.
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