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Entrepreneurs

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Building Your Brand
6/1/2007
Summary:

This tool helps you develop the intangible aspects of your company's brand--a collection of feelings and perceptions about quality, image, lifestyle and status.

Go To Source (www.regions.com)
Building Your Company's Innovation Strategy
Klopp Kenneth Hap
5/10/2006
Article Resource
Summary:

The entrepreneur who founded and ran The North Face (from its inception onward) tells his story about how his company was driven by the overwhelming need for innovation and a solid innovation strategy. To succeed in his industry, the author reveals his step-by-step method he used to innovate and eventually surpass the competition while building one of the industry's venerable brands.

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Building a Better Board
6/28/2006
Summary:

This article, written by Jeff Dennis, a serial entrepreneur, outlines for entrepreneurs a set of best practices on considering, selecting, and utilizing a board of advisers.

Go To Source (www.canadianbusiness.com)
Building a Better Fish
Zimmerman Eilene
4/5/2010
Article Resource
Summary:

Richard Brauman always loved caviar. But for many years the former Federal Reserve employee found that, no matter how much he was willing to pay for quality, the goods often had a stale, fishy taste. He blamed it on the traditional practices of companies in caviar-producing countries like Russia and Iran, where fish eggs are harvested infrequently and may be heavily preserved with salt and borax.

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Building a Culture of Accountability
10/18/2007
Summary:

Empowerment, enlightenment, and accountability are more than just buzz words today. They're an integral part of nearly any high-performance, high-growth company. As the entrepreneur you set the example, and you can get some help from the steps recommended in this quick-read, but informative piece.

Go To Source (sixdisciplines.blogspot.com)
Building a New IP Marketplace
7/19/2007
Summary:

Protecting your intellectual property is a vital function. Check this "wiki" based on an open IP forum focusing on small business to see pertinent advice and commentary from the global perspective.

Go To Source (domino.research.ibm.com)
Building a Sales Compensation Plan That Works
Smith Jack P
3/30/2006
Article Resource
Summary:

This topic expert provides a step-by-step process for understanding a sales reps' potential for results, their motivation factors, and developing a comp plan that fits those characteristics. Strategy, combined with communication, can help sales reps meet their goals and their companies' profit goals.

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Building a Software Company from Scratch
Reisman Art
3/1/2007
Article Resource
Summary:

When Art Reisman cofounded a tech company, they had little cash and a good technology idea. Reisman shares two key bootstrapping lessons they learned: use open source technology to develop new software applications and bag indirect selling for do-it-yourself direct selling.

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Building an Entrepreneurial Career
Zoller Ted
2/1/2012
Audio Resource
Summary:

Kauffman Foundation Senior Fellow Ted Zoller challenges Stanford students to engage in entrepreneurship as a practice of action. Based on his research into dealmaker density and network development, Zoller details the power of seizing opportunities and the pathways to developing an entrepreneurial career.

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Building an Organization, Building a Team
Baker Mari
4/15/2009
Audio Resource
Summary:

After two decades in start-up entrepreneurship, Mari Baker, current CEO of PlayFirst, shares some of her lifelong strategies for long-lasting success. She stresses defining the relentless purpose of the enterprise, honing a focus, and building a conscious company culture, amongst other backbone-building tasks.

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