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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
At a time when branding is more important than ever for entrepreneurs, Lillian Vernon, the doyenne of direct-mail retailing, talks about branding herself to reach her customers. In the past half century, the strategy has enabled her company to get valuable publicity, as well as more easily extend its product line and weather times of crisis, the author writes.
Marketing creatively will enable entrepreneurial retailers to prosper in difficult or changing times, writes the founder of a venerable direct marketing company. The author offers examples of creative marketing from the company's half century in business.
When you run the biggest golf resort in the world and you bring a weak game, you play. Early and often, night and day. That's what Ken Chu did when he became vice-chairman of Mission Hills Group. The company opened the first course on what is now a sprawling 12-course club in Shenzhen, China, in 1994, and is building a 10-course venue in Hainan, the southern Chinese island Beijing is backing a tourism hub.
The founders of a provider of outsourced information technology services advise that entrepreneurial companies maximize trust with vendors.
Market research results can help an entrepreneur change company behavior. To that end, this author recommends a ten-step plan for tapping the power of focus groups to conduct research that is immediately actionable.
Regularly reviewing your business plan ensures that you meet the needs of a growing enterprise. This allows you to identify key growth areas that you want to target.
When we think about the startup life we're often occupied with visions of long days and late nights in the office and the all consuming passion that overtakes a life as someone takes a vision and turns it into reality. An entrepreneur certainly has many things that can easily engulf his or her life as they balance product creation, customer development, hiring, sales and financing, to name but a few. But what about the other side of the life equation? Entrepreneurs have families, friends, spouses, and partners who play an important role.
According to the Kauffman Index of Entrepreneurial Activity, a leading indicator of new business creation in the United States, men are “substantially more likely to start a business each month than women”. In the seventeen year period from 1996 – 2012, the average rate of entrepreneurial activity for men was .37 percent; for women during the same period it was .23 percent.
Entrepreneurship is flourishing on campuses around the country. In classrooms and through co-curricular programs and competitions, students on diverse campuses, at universities large and small, representing disciplines across the spectrum, have the opportunity to understand the role of entrepreneurship in the economy, explore innovation, test their own ideas, and learn what they need to know to be entrepreneurs.
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A robust online curriculum for entrepreneurs.
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