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Growth Strategy: Line Expansion
FastTrac
9/20/2006
Article Resource
Summary:

There are four basic strategies for growth--Market Penetration, Market Expansion, Line Expansion, and New Product Development. This article examines Line Expansion.

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GrowthStrategy: Market Expansion
FastTrac
9/20/2006
Article Resource
Summary:

There are four basic strategies for growth--Market Penetration, Market Expansion, Line Expansion, and New Product Development. This article examines Market Expansion.

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Growth Strategy: Market Penetration
FastTrac
9/20/2006
Article Resource
Summary:

There are four basic strategies for growth--Market Penetration, Market Expansion, Line Expansion, and New Product Development. This article examines Market Penetration.

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Screen Growth Opportunities
9/20/2006
File Resource
Summary:

Using the four basic growth strategies--Market Penetration, Market Expansion, Line Expansion, and New Business Development--this tool helps identify potential growth opportunities for a business.

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Design Institute Summer Workshop
Seelig Tina
9/21/2006
VideoSeries Resource
Summary:

Tina Seelig is the Executive Director for the Stanford Technology Ventures Program where she is responsible for the management, operations, and dissemination efforts of STVP. In addition, Tina is the Director of the Stanford Entrepreneurship Network and the co-Director of the Mayfield Fellows Program. Tina also teaches a course in the Department of Management Science & Engineering on Creativity and Innovation. Prior to joining STVP, Tina worked as an entrepreneur, management consultant, author, and scientist. Tina received her Ph.D. from Stanford University Medical School in 1985 where she studied Neuroscience. Tina has worked as management consultant for Booz, Allen, and Hamilton, has written several popular science books and has designed a series of educational games. Her books include The Epicurean Laboratory, Incredible Edible Science, and a series called Games for Your Brain. After Tina's first book was published in 1991, she became interested in how books are marketed. This led her to start a company designed to help match books with buyers. The product was a multimedia system for bookstore customers, called BookBrowser. BookBrowser was a kiosk-based system that allowed customers to identify books of interest. With the help of a team of engineers and graphic designers, Tina built the business and sold the company in 1993. After selling her business, Tina worked as a Multimedia Producer for Compaq Computer Corporation. In this position Tina led a team of engineers, artists, scriptwriters, and education specialists through the design and implementation of a series of multimedia titles. Tina's current position as Executive Director of the Stanford Technology Ventures Program takes advantage of her technical background, in addition to her experiences as a manager, entrepreneur, and educator.

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Evaluating Your Distribution Channels
9/25/2006
File Resource
Summary:

This tool helps entrepreneurs determine the best means to distribute their products and services.

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Making Decisions -- Taking Action
FastTrac
9/25/2006
Article Resource
Summary:

Entrepreneurs make great decisions when they critically analyze the situation.

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Monitoring the Budget
FastTrac
9/25/2006
Article Resource
Summary:

Compare actual financial figures to your budget at least monthly. You may need to adjust the budget during the year to reflect new information.

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Preparing a Preliminary Forecast
9/25/2006
File Resource
Summary:

Before building a detailed line-by-line budget, entrepreneurs should prepare a preliminary forecast, projecting estimates of the primary components of profitability--sales, cost of goods sold, and operating expenses.

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Product/Service Development Potential
9/25/2006
File Resource
Summary:

This tool provides questions to help entrepreneurs consider the strategic and tactical pluses and minuses of investing in new product/service development.

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