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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
This tool will help entrepreneurs consider and identify the marketing activities that should be incorporated into the their marketing plan.
This helpful chart identifies the advantages and disadvantages of the primary forms of media marketing--newspapers, magazines, television, infomercials, radio, and Internet.
This tool guides the entrepreneur through the process of developing a preliminary forecast, which is used to judge the accuracy and reasonableness of financial figures prior to creating a detailed line-by-line budget.
This tool will help entrepreneurs evaluate the many pricing policies available that can help attain pricing goals.
Along with this sample Balance Sheet for a year old business, this tool provides a line-by-line explanation of the most common categories used to report the value of the company's assets, liabilities, and equity.
Promoting your products and services is a great way to stay in front of the potential or existing customers and to create interest to buy again.
Every business has some form of intellectual property. Have you identified your intellectual property? This article will help you identify and protect these valuable assets.
Sales strategies can change from year to year depending upon your competitive environment, goals, and resources. This article compares internal and external sales teams.
In this podcast, entrepreneur and marketing expert, Seth Godin, shares thoughts on social media and influencing in the marketplace. His stance is that psychographics have displaced the importance of planning based on demographics. Remaining in close contact with the market, providing customers with choices that matter to them, and guiding them towards possibilities they haven't yet imagined are three suggestions elaborated upon.
This article discusses one of the most effective market strategies for any company, creating a company brand.
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