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Entrepreneurs

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How to Track Ad Results
8/2/2007
Summary:

Tracking advertising results is not always possible, but these three strategies from the "Wizard of Ads" can help. A great copywriter does, too.

Go To Source (www.entrepreneur.com)
Interviewing Prospective Employees
8/2/2007
Summary:

This basic article on provides a practical overview of the interviewing process and specific questions to ask. It also points toward additional resources to help you hire the right people.The site itself is a solid resource for handling issues facing growing companies.

Go To Source (www.allbusiness.com)
Lemons Into Lemonade? Proven Tips for Making the Most of a Crisis
8/2/2007
Summary:

This brief, to-the-point article focuses on the financial side of handling a crisis, especially cash flow. But the larger message to entrepreneurs is that smart leaders can use crises to take their companies to the next level of performance.

Go To Source (www.nfib.com)
Offshore Outsourcing: How to Scratch The Three- or Four-Year Itch
8/23/2007
Summary:

An in-depth look at "offshore outsourcing" technology services, this excellent article reveals that relationships not continuously reviewed, maintained, and adjusted become "stale" within three years. Both quality and cost savings can drop to the point at which point a company needs to drop the practice itself.

Go To Source (www.cio.com)
Product and Service Management (recurring activities to manage a product/service)
8/2/2007
Summary:

This link is itself a collection of useful links offering a wealth of information about managing products and services.

Go To Source (www.managementhelp.org)
Recruiting from Competitors
8/9/2007
Summary:

Raiding the competition for the perfect employee might sound smart, but it can be very foolish and costly. This brief but helpful article explains why.

Go To Source (www.gaebler.com)
Suing a Customer for Nonpayment
8/30/2007
Summary:

A straightforward article about the three options you have to collect a debt from a non-payer: write a final demand for payment letter, sue in small claims court, or sue in state civil trial court. In each case, you'll need documentation of your claim and your attempts to collect, not to mention the hardy persistence entrepreneurs are known for. Bonus: Links to several other resources.

Go To Source (www.allbusiness.com)
terrygold.com: Hiring Salespeople
8/4/2007
Summary:

Terry Gold, a seasoned tech entrepreneur, tells you he is not an expert at hiring salespeople, but he has had some experience. Here's some advice on what to watch out for. First off? Hire people who will "sell stuff." Like Terry's advice? See the blog posts and articles Terry authored for the eVenturing site.

Go To Source (www.terrygold.com)
The 5-Point Plan to Check Out Potential Investors
8/7/2007
Summary:

Stolen software, too-high brokerage fees, out-and-out scams are just a few of the pitfalls entrepreneurs must avoid as they raise capital. This article explains key signs of trouble and what to do about them.

Go To Source (www.angel-investor-news.com)
The Art of Bootstrapping
8/2/2007
Summary:

How do you succeed at "bootstrapping"? Author and entrepreneur Guy Kawasaki lists eleven highly practical "must do" behaviors for entrepreneurs and explains why they are so important. Examples: "Focus on cash flow, not profitability" and "Forget the 'proven team.'"

Go To Source (blog.guykawasaki.com)

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