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Entrepreneurs

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The 5-Point Plan to Check Out Potential Investors
8/7/2007
Summary:

Stolen software, too-high brokerage fees, out-and-out scams are just a few of the pitfalls entrepreneurs must avoid as they raise capital. This article explains key signs of trouble and what to do about them.

Go To Source (www.angel-investor-news.com)
The Art of Bootstrapping
8/2/2007
Summary:

How do you succeed at "bootstrapping"? Author and entrepreneur Guy Kawasaki lists eleven highly practical "must do" behaviors for entrepreneurs and explains why they are so important. Examples: "Focus on cash flow, not profitability" and "Forget the 'proven team.'"

Go To Source (blog.guykawasaki.com)
The Art of Branding
8/2/2007
Summary:

Assuming you have a great product and a limited budget, here are eight practical suggestions on how to build a brand that will "stick" from author and entrepreneur Guy Kawasaki.

Go To Source (blog.guykawasaki.com)
The Art of Distribution
8/23/2007
Summary:

Virality. Adjacency. Eyeballs. "Distribution" now means more than getting products from the factory to the store shelf. But there is a constant in the chaos: revenue production. If you run a consumer-facing venture, pay attention.

Go To Source (blog.guykawasaki.com)
The Art of Execution
8/2/2007
Summary:

Finding--and getting--the money you need to grow your company is important and exciting. Even more important, but too often not so exciting, is doing the right things in the right ways with that money. This article lists ten ways to "execute" effectively so the money does the job it's supposed to do.

Go To Source (blog.guykawasaki.com)
The Art of Firing
8/16/2007
Summary:

Firing an employee isn't easy--at least, it shouldn't be. Well-known author and consultant Guy Kawasaki offers 11 considered guidelines to making the process productive for all concerned: the departing employee, fellow employees, and you, the entrepreneur.

Go To Source (blog.guykawasaki.com)
The Art of Recruiting
8/2/2007
Summary:

Recruiting the best people begins with the having the best attitude--hire better than yourself--and, truth be told, doesn't end even after they're on the job. Ten practical tips delivered in classic Kawasaki style can deepen your insights and improve your skills.

Go To Source (blog.guykawasaki.com)
The Care and Feeding of the Creative Class
8/2/2007
Summary:

This article is specifically about managing creative people. But nearly any entrepreneur can benefit from a better understanding of the creative process and what motivates copywriters, designers, and programmers to perform at their very best. After all, the public face of your company might someday be in their hands.

Go To Source (www.fastcompany.com)
The Competitive Intelligence Handbook
8/23/2007
Summary:

In effect a promotion for "The Competitive Intelligence Handbook," this link is nonetheless of value because it provides the first four chapters in full, including an overview of the industry and some axioms entrepreneurs should understand. Links to other resources are a practical bonus.

Go To Source (www.combsinc.com)
The Essence of Leadership
8/23/2007
Summary:

Managing the day-to-day, conceptualizing a better future, and making it happen form the foundation for the "essence" of leadership: "Leaving your footprint in your area of passion." This article is a perceptive discussion about leadership and lists the eight qualities required to lead "paradigmatic change."

Go To Source (hbswk.hbs.edu)

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