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Green Marketing 101
11/1/2007
Summary:

"Going green" is a strategy many organizations are trying to implement, but the marketing processes and language associated with this trend can be elusive. Marketing expert and blogger John Dodds shares his Top 10 list of marketing insights the societally responsible entrepreneur should keep in mind.

Go To Source (makemarketinghistory.blogspot.com)
How Many Stock Options Should I Give An Advisor?
11/8/2007
Summary:

Granting non-qualified stock options to an advisor is common during startup to ensure success, but vesting schedules must be considered, too. Much of the value advisors provide is early on, so a long-term relationship may not be productive. Here are some strategies.

Go To Source (www.feld.com)
Now Presenting
11/8/2007
Summary:

Effectively customizing your sales presentations is pivotal in engaging your audience and closing the deal. Author and marketing expert Barry Farber shares several tips on how to make your next pitch memorable for all the right reasons.

Go To Source (www.entrepreneur.com)
Options Acceleration
11/8/2007
Summary:

While vesting schedules may be similar from company to company, certain events or situations add a level of complexity. Dick Costolo the founder of Feedburner, explains the nuances of options acceleration: single trigger, double trigger, full acceleration, and partial acceleration.

Go To Source (www.burningdoor.com)
Retaining Youth
11/8/2007
Summary:

Recruiting, hiring, managing, and retaining young employees (Generation X'ers and Millenials) means understanding what motivates them and how they think. This article offers up in a straightforward way the myths and realities of taking on this challenge.

Go To Source (managementcraft.typepad.com)
Safety First
11/8/2007
Summary:

Identity theft is a concern not only for entrepreneurs, but also for their employees and customers. A security breach that releases social security numbers or other sensitive information may require you to alert the victims and the authorities ASAP. Bonus: several helpful links to other guidance and information.

Go To Source (www.entrepreneur.com)
Sell It!
11/8/2007
Summary:

Whether it's niche-marketing, international sales, online transactions, or making cold calls, the sales process is the lifeblood of business. Here is a compilation of sixteen brief but informative articles to boost your sales results.

Go To Source (www.entrepreneur.com)
Speaking as a Performing Art
11/8/2007
Summary:

Making a presentation that will engage an audience is the goal of most entrepreneurs who are pitching to investors, selling to customers, or motivating employees. If you put these fantastic fifteen tips to work, they will put you on the road to public speaking success.

Go To Source (blog.guykawasaki.com)
Teach A Man to Make Cell Calls...
11/8/2007
Summary:

Though perhaps not as exciting as a blockbuster launch like Amazon, more and more, technology-enabled business services will be integrated into the world of entrepreneurial ventures. Cost-laden process inefficiencies that can be addressed with software-driven solutions can become the hallmark of new business growth.

Go To Source (www.vcconfidential.com)
What's Your Brand?
11/8/2007
Summary:

Although brands are usually evaluated based on competitive those of competitors, this article points out that customers apply much broader criteria. They use how they feel about your company (even the logo), how they interact with your employees, especially those in customer service reps; advertising, and your name, among many others. Key point: Remember that your customers own your brand, not you. Treat them accordingly.

Go To Source (managementcraft.typepad.com)

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