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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
Empowerment, enlightenment, and accountability are more than just buzz words today. They're an integral part of nearly any high-performance, high-growth company. As the entrepreneur you set the example, and you can get some help from the steps recommended in this quick-read, but informative piece.
Passion can make for an energizing work environment that engages everyone there. Successful entrepreneur and noted speaker Michelle Neujahr shares ten ways to boost, and ultimately leverage, the enthusiasm of your employees.
Mentoring is a time-honored tradition in many fields, and for good reason: It works. Parents, friends, and investors usually don't cut it as mentors, however. You need unbiased, direct (even blunt) advice and direction if you want to grow your company. This article provides in-depth information, insight, and examples both for mentees and mentors.
Small companies are especially bedeviled by long sales cycles. Taking more control of the process will help. What can you do? Do a better job of tracking each step in the sales pipeline, developing a more efficient training program for new salespeople (a refresher for veterans), and more effectively identifying prospects. This article offers additional ways, compelling examples, and expert sources.
Pulling legal documents from the internet may be quick, cheap, and easy, but keep in mind you get what you pay for. Sometimes more is less. An experienced, straight-talking start-up veteran provides three best practices about how to avoid mistakes, what you should pay, and how to negotiate fees.
Need a marketing plan, but want it to be practical enough to get implemented? Here's a simple template billed as the "world's shortest marketing plan." It may be just what you are looking for.
Every marketing plan starts the same way: by defining the target customer. Only then can an entrepreneur figure out the best way to reach them. Naturally, different types of target customers, or audiences, require different media and campaigns -- referred to as a promotional mix -- to reach them most effectively and efficiently. This tool takes a look at some different types of promotional media, and discusses the pros and cons of effectively reaching a target audience through each.
A survey by the Computing Technology Industry Association found that users of managed IT services are increasing spending in storage, backup, and disaster recovery services. One reason: a U.S. Supreme Court ruling demands businesses store and be able to retrieve documents connected to a case in litigation.
Winning a bigger slice of the market is a good thing. Right? Maybe yes, maybe no. Geoffrey Moore shares his thoughts on how to evaluate your strategy.
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