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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
Answering the questions in this tool can help entrepreneurs craft a mission statement. For companies that already have a mission statement, this is a good opportunity to review and update it.
Many people start their business with a business plan, perhaps for the purpose of getting initial funding from financial institutions or investors. But those plans are designed for lenders, not for business owners.
Organizations thrive when they are clear about what needs to get done, who needs to do it, and how it should get done. Without clarity there is wasted effort and even chaos.
Why should any organization adopt collaboration? There's only one reason—value creation. After all, if we're not creating value, what's the point? With a growing consciousness for collaboration, many companies are investing in collaboration tools and technologies. These range from enterprise instant messaging and unified communications, wikis, and enterprise social media to virtual worlds, Web conferencing, and telepresence.
In a typical scenario, the months fly by after the collaboration tools are implemented. As the seasons change, decision-makers anticipate reaping the benefits of collaboration. And perhaps they can even point to successes within particular business units or functions. Often, though, it's the same old story. The company remains for the most part internally competitive, hierarchical, and command-and-control driven. The tools alone have failed to make the company collaborative. Worse yet, the tools may have created no real value, and the decision-makers who had pinned such high hopes on these tools are surprised.
Entrepreneur and bestselling author Guy Kawasaki shares the secrets to being enchanting and developing influence through the "pillars of enchantment." In this funny and engaging lecture, Kawasaki examines the deep value in being likable, creating trust, and taking empowering action. He also shares keys to telling a great story, overcoming resistance, and enchanting your boss and colleagues.
One of the best ways to grow your company is to provide your customers with such a great experience that they return again.
What's the most valuable aspect of your business? Is it the bricks and mortar? The equipment? Or is it something intangible? While you can't touch it, feel it or see it, intellectual property when defined as "knowledge" or "know how" is often times the real equity of a business, and if it's lost, it can bring that business to its knees.
Every business has an image, whether it is created intentionally or not. This article discusses ways to establish a brand to promote your business image.
Businesses should strive to project their image in all components of their marketing strategy, including advertisements, printed media, customer services, location, and more.
This tool will help you gain, maintain, and evaluate your competitive advantage.
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