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Entrepreneurs

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The Essence of Leadership
8/23/2007
Summary:

Managing the day-to-day, conceptualizing a better future, and making it happen form the foundation for the "essence" of leadership: "Leaving your footprint in your area of passion." This article is a perceptive discussion about leadership and lists the eight qualities required to lead "paradigmatic change."

Go To Source (hbswk.hbs.edu)
The Five Biggest Network No-Nos
8/23/2007
Summary:

Even if it's "in place," your network requires continual vigilance and improvement. This article provides five "no-nos" that will help you keep up to date and up to speed by avoiding big mistakes.

Go To Source (www.optimizemag.com)
The Nonstop, 24-7 CEO Salesman
8/23/2007
Summary:

An exhilarating ride with Pat Cavanaugh, sales rep supreme and CEO of the promotions company he founded in college, this lengthy article can't help but make you a better salesperson. It provides information, insight, and inspiration for entrepreneurs who need to sell. And who doesn't?

Go To Source (www.inc.com)
The Parallel Entrepreneur
8/23/2007
Summary:

Serial entrepreneurs start a company, move on, and start another one. Parallel entrepreneurs do that, too, but with several companies at once. This VC blogger likes the idea, for the most part, and explains why: Such diversification can be synergistic.

Go To Source (avc.blogs.com)
The Passion for Greatness
8/23/2007
Summary:

What's been the key to your success? Luck, you say? No way. More likely it's been consistent focus, demanding practice, and whole lot of hard work. The lesson here: The best get better by practicing longer than their competitors and with a deliberate purpose to learn every time.

Go To Source (www.vcconfidential.com)
The Price Is Wrong
8/23/2007
Summary:

An overview of pricing based on value to the customer instead of cost to the producer, this article provides both theory and examples of the theory at work. It's a quick, useful read.

Go To Source (www.forbes.com)
The Top 10 Most Common Intellectual Property Rights Mistakes During Venture Capital Due Diligence
8/23/2007
Summary:

This article is worth reading as background for entrepreneurs developing new technology-related products or services. Clearly written without unnecessary legalese, it offers a glimpse of the challenges facing technology-development work.

Go To Source (www.angel-investor-news.com)
The Top Ten Lies of Corporate Partners
8/23/2007
Summary:

Translations of corporate-speak from author and entrepreneur Guy Kawasaki. An interesting, lively read with solid insights, this article makes you wonder if it's ever a good idea for an entrepreneurial enterprise to partner with a "corporation."

Go To Source (blog.guykawasaki.com)
The World's Shortest Marketing Plan
8/23/2007
Summary:

Marketing plans don't have to be long to be effective; in fact just the opposite, says this international marketing VP. He's even provided a handy matrix-like template he invented when he realized the templates available were much too long.

Go To Source (kellyodell.blogspot.com)
Time For a New Model: Listening-Centered Marketing
8/23/2007
Summary:

In today's world of "consumer generated media" (CGM) that are in effect "market conversations," aggressive listening becomes an essential skill of marketers. This blog-like article is not as succinct as it could be but the concept is worth understanding and putting into practice.

Go To Source (www.clickz.com)

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