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ABC: An Introduction to ERP
9/6/2007
Summary:

This in-depth piece offers all the basics of Enterprise Resource Planning in a straightforward, no-nonsense way. It will be especially useful to owners of fast-growing organizations who need continuous efficiency improvement. ERP integrates all operations onto a single software platform and provides corporate-wide access. The main benefit is in order fulfillment.

Go To Source (www.cio.com)
Geek Marketing 101
9/13/2007
Summary:

A message to geeks who may not appreciate that marketing is a conversation with customers, this practical piece can help them understand that the passions of geeks are not the passions of users. Ten quick, clear tips.

Go To Source (makemarketinghistory.blogspot.com)
Navigating the Patent Office: Knowledge Makes Process Easier
9/13/2007
Summary:

This article quickly and clearly helps inventors and entrepreneurs understand the overall patent process and some of its pitfalls. (US patents are good only in the US, for example, not other countries.) If you're inventing or working with visionary technology, be sure to read this article before telling the world about your achievement.

Go To Source (wral.com)
Renovating Your Business's Location
9/14/2007
Summary:

This article provides a comprehensive and clearly presented overview of the professionals required to renovate or build a commercial structure and what they do. Great information for entrepreneurs who love their location but not their building.

Go To Source (www.entrepreneur.com)
Selecting Consultants and Contractors Worksheet
9/1/2007
File Resource
Summary:

Just as with hiring internal managers and staff, using external support requires careful planning and selection. Before you select a consultant or contractor, determine your budget, scope of work, timeline, measures for success, and other resources available to support the people who will do the work. Use this worksheet to help you think through important issues and to guide you in the selection process.

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Structuring Corporate Buy-Sell Agreements
9/13/2007
Summary:

The death of a shareholder in a closely held corporation raises serious questions for the surviving shareholders--tax, valuation, funding, and control, among others. This relatively brief but highly informative article advises: state your piece and make your peace before your company faces one of life's tragic inevitabilities.

Go To Source (www.nysscpa.org)
The Art of Commercialization
9/6/2007
Summary:

Do you have great technology you want to get to the street? Author and entrepreneur Guy Kawasaki outlines just how to do it right--and how to do it wrong. Lesson number one: consumers don't buy technology. They buy products.

Go To Source (blog.guykawasaki.com)
The Fast Company Interview: Jeff Immelt
9/6/2007
Summary:

In 1995, Jack Welch nearly fired Jeff Immelt for poor performance. Five years later Immelt found himself trying to fill Welch's shoes. How did he turn things around? What lessons are here for you as a leader and owner? Plenty. This interview is an inspiring, informative read.

Go To Source (www.fastcompany.com)
The Hidden Cost of Outsourcing
9/6/2007
Summary:

The hidden cost here is outsourcing customer service functions. This article cites major corporations that tried it and didn't like it because customer satisfaction decreased. If you're a service company, think twice about short-term cost savings versus long-term competitive advantage.

Go To Source (money.cnn.com)
The Importance of Patents: It Pays to Know the Patent Rules
9/6/2007
Summary:

This article is to-the-point and practical with a couple of valuable tips. If you're on a budget, look into "provisional patents." Always seek out an attorney in the special intellectual property niche you're in, not just an IP generalist.

Go To Source (web.mit.edu)

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