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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
Marketing plans don't have to be long to be effective; in fact just the opposite, says this international marketing VP. He's even provided a handy matrix-like template he invented when he realized the templates available were much too long.
In today's world of "consumer generated media" (CGM) that are in effect "market conversations," aggressive listening becomes an essential skill of marketers. This blog-like article is not as succinct as it could be but the concept is worth understanding and putting into practice.
This in-depth piece offers all the basics of Enterprise Resource Planning in a straightforward, no-nonsense way. It will be especially useful to owners of fast-growing organizations who need continuous efficiency improvement. ERP integrates all operations onto a single software platform and provides corporate-wide access. The main benefit is in order fulfillment.
A message to geeks who may not appreciate that marketing is a conversation with customers, this practical piece can help them understand that the passions of geeks are not the passions of users. Ten quick, clear tips.
This article quickly and clearly helps inventors and entrepreneurs understand the overall patent process and some of its pitfalls. (US patents are good only in the US, for example, not other countries.) If you're inventing or working with visionary technology, be sure to read this article before telling the world about your achievement.
This article provides a comprehensive and clearly presented overview of the professionals required to renovate or build a commercial structure and what they do. Great information for entrepreneurs who love their location but not their building.
Just as with hiring internal managers and staff, using external support requires careful planning and selection. Before you select a consultant or contractor, determine your budget, scope of work, timeline, measures for success, and other resources available to support the people who will do the work. Use this worksheet to help you think through important issues and to guide you in the selection process.
The death of a shareholder in a closely held corporation raises serious questions for the surviving shareholders--tax, valuation, funding, and control, among others. This relatively brief but highly informative article advises: state your piece and make your peace before your company faces one of life's tragic inevitabilities.
Do you have great technology you want to get to the street? Author and entrepreneur Guy Kawasaki outlines just how to do it right--and how to do it wrong. Lesson number one: consumers don't buy technology. They buy products.
In 1995, Jack Welch nearly fired Jeff Immelt for poor performance. Five years later Immelt found himself trying to fill Welch's shoes. How did he turn things around? What lessons are here for you as a leader and owner? Plenty. This interview is an inspiring, informative read.
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