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What's Your Brand?
11/8/2007
Summary:

Although brands are usually evaluated based on competitive those of competitors, this article points out that customers apply much broader criteria. They use how they feel about your company (even the logo), how they interact with your employees, especially those in customer service reps; advertising, and your name, among many others. Key point: Remember that your customers own your brand, not you. Treat them accordingly.

Go To Source (managementcraft.typepad.com)
What is Six DisciplinesT?
Landwehr Craig
8/1/2007
Article Resource
Summary:

Among the newest business-excellence methodologies now available, Six DisciplinesT is growing in popularity as a holistic tool to help manufacturing entrepreneurs remain competitive against all comers. It's designed specifically to help small and mid-sized businesses ensure they are doing the right things at the right times. Goals include simplifying the quality management approach, fostering practical planning, and delivering effective, sustainable execution management. Many practical tools to implement the program are available.

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What is Crowdfunding?
Cameron Cushman
8/20/2013
Blog Resource
Summary:

One of the questions I get asked the most is some version of "what do you think of crowdfunding?" I usually answer with some noncommittal answer about how it is going to be important, but no really knows how it will impact the trajectory and success of startup companies. After all, the notion of banding together through social media to fund the development of a prototype, documentary film or art project has been going on for many years now.

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What do aspiring entrepreneurs really want?
OConnell Brian
11/30/2011
Blog Resource
Summary:

A top-ranked business school has taken a look at the wish list of aspiring entrepreneurs. What tops that list might surprise you.

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What Your Business Can Learn About Disaster Readiness from Waffle House
OConnell Brian
7/13/2011
Blog Resource
Summary:

Business owners could learn a lot about disaster readiness from Waffle House. Yes, Waffle House.

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What Would You Do with a Gig?
Ruhe Thom
6/22/2011
Blog Resource
Summary:

Kansas City will soon receive internet connectivity that will be one hundred times faster than anywhere else in the world. What should they do with it?

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What I Wish I Knew When I Was 20
Seelig Tina
4/12/2006
Audio Resource
Summary:

Tina Seelig, Executive Director for the Stanford Technology Ventures Program, provides insights on life, leadership, and the little things that make a big difference in an entrepreneurial setting.

Listen Now
What Happens After You Become An Overnight Success?
Annette Beck
3/25/2014
Blog Resource
Summary:

For years, Dave Felker created equipment for one of the world's leading golf companies, Calloway Golf. There he designed golf balls and clubs for the game's best golfers. Then, Dave left Calloway. Throwing the USGA rules out the window and using the laws of physics instead, Dave created the Polara golf ball, which would help correct an average golfer's hook or slice.

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What Goes Global Grows Global
Ruhe Thom
3/30/2012
Blog Resource
Summary:

Global Entrepreneurship Week is an annual weeklong, worldwide series of events that educates literally millions of people about entrepreneurship and innovation. The Kauffman Foundation rounded up some GEW-related stats to see just how global this week truly is.

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What Goes Global Grows Global
Ruhe Thom
3/30/2012
Blog Resource
Summary:

Global Entrepreneurship Week is an annual weeklong, worldwide series of events that educates literally millions of people about entrepreneurship and innovation. The Kauffman Foundation rounded up some GEW-related stats to see just how global this week truly is.

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