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Entrepreneurs

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Using Creativity to Stand Out in a Competitive Marketplace
Vernon Lillian
6/22/2003
Article Resource
Summary:

Marketing creatively will enable entrepreneurial retailers to prosper in difficult or changing times, writes the founder of a venerable direct marketing company. The author offers examples of creative marketing from the company's half century in business.

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Mission Hills Builds for China’s Golf Boom
Veach Emily
6/27/2010
Article Resource
Summary:

When you run the biggest golf resort in the world and you bring a weak game, you play.  Early and often, night and day.  That's what Ken Chu did when he became vice-chairman of Mission Hills Group.  The company opened the first course on what is now a sprawling 12-course club in Shenzhen, China, in 1994, and is building a 10-course venue in Hainan, the southern Chinese island Beijing is backing a tourism hub.

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Building Trust In Entrepreneurial Outsourced Relationships
Valluru Hari K Vallurupalli Kiran
6/15/2005
Article Resource
Summary:

The founders of a provider of outsourced information technology services advise that entrepreneurial companies maximize trust with vendors.

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Negotiating for Mutual Gain
Ury William
6/1/2006
Article Resource
Summary:

The author, a distinguished global expert on negotiations, argues the Knowledge Revolution makes it especially easier for both sides of a negotiation to gain. With this Revolution comes a revolution in decision making and dispute resolution, leading to networks of negotiation.

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Ten Focus Group Tips
Ueng Grace W
4/1/2007
Article Resource
Summary:

Market research results can help an entrepreneur change company behavior. To that end, this author recommends a ten-step plan for tapping the power of focus groups to conduct research that is immediately actionable.

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Investor Fear is Back
Twin Alexandra
7/22/2010
Article Resource
Summary:

What a difference a month makes. Roughly four weeks ago, the Dow was at an 18-month high, Wall Street's fear gauge, the VIX , was at a three-year low

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Preparing for a Post-Entrepreneurial Life
Turpin Debra
12/22/2003
Article Resource
Summary:

Regularly reviewing your business plan ensures that you meet the needs of a growing enterprise. This allows you to identify key growth areas that you want to target.

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Leapfrogging Over the Obstacles
Tracz Dennis
12/18/2000
Article Resource
Summary:

Even an experienced serial entrepreneur can run into glitches when he starts a company dependent on complex software. Sales soared right away at this online computer business, leaving suppliers and customer-service staffers struggling to keep up. The solution--sell the business and start up another one with even more innovative technology--could only have worked in a virtual operation unburdened by infrastructure.

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Big Banks' Small-Business Lending Promises
Tozzi John
7/22/2010
Article Resource
Summary:

They said they would increase credit to small businesses in 2010. Here's a look at how some of the biggest fared in the first quarter.

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Revisiting the Face of 'Necessity Entrepreneurship'
Tozzi John
7/23/2010
Article Resource
Summary:

With the unemployment rate steady at 9.7%, not many Americans turn down job offers these days - especially those who have been laid off.  Art Wells is an exception.

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