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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
Running your own business on your own terms means freedom in your schedule and approach. It can also mean slim funding. This Co-founder of The Baby Einstein Company was seeking to avoid entanglement with venture capitalists and found that doing business on a cash-only basis was the answer.
Managing cash flow can be tricky, but building strong relationships with everyone involved in your business can make that task easier. The Founder of the Louis J. Grasmick Lumber Co. has discovered that managing revenue becomes easier when you have a loyal customer base and carefully selected accounts. He shares his view on creating revenue through emphasizing the importantce of strong relationships.
Combining the allure and fun of an Australian theme with savvy advertising and PR, plus sports-related sponsorships led Outback Steakhouse to the top slotted brand in the steakhouse business, with over 700 locations globally.
At a time when branding is more important than ever for entrepreneurs, Lillian Vernon, the doyenne of direct-mail retailing, talks about branding herself to reach her customers. In the past half century, the strategy has enabled her company to get valuable publicity, as well as more easily extend its product line and weather times of crisis, the author writes.
Learn how a clearly defined brand identity can help build your business, even in the face of fierce competition.
Before you can create a winning brand strategy, you've got to have a winning product or service to promote.
As an entrepreneur, it is important to take periodic inventory of your assets so that they can be leveraged. Conducting an intellectual property audit can help create both incremental revenue streams and new opportunities.
Balance sheets of many emerging companies show that their intellectual property is their most valuable asset. For that reason, owners and managers must focus their energies and resources on its development and protection.
Entrepreneurship means risk, writes the author, a veteran journalist turn dot-com entrepreneur who lived to tell the tale in a best-selling book. In an equally frank article, he speaks about teetering on the brink of financial and marital collapse before securing financing, and advises fledglings to assess their tolerance for risk and level with loved ones before taking the risk-laden entrepreneurial plunge.
Risk is the essential element of entrepreneurial life but it can and must be managed if company founders are to build profitable enterprises, writes the author, who has founded companies and is currently a venture capitalist helping others do the same. To control risk, he advises listening to instinct, managing to a plan, and working the financials so that there is enough money to fund the need.
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