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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
This tool will help entrepreneurs describe their products or services in terms of their features and benefits.
This article provides a helpful list of commonly used terms in the technology and entrepreneurship realm, including barriers to entry, discounted net present value, and the long tail.
Having your company run like a well-oiled machine may not be enough. A company is not a machine, but a living entity. For true organizational alignment, a company needs to understand its sense of self, its values, and how it is perceived in the marketplace. Initiatives coming from a company's core values when matched to customer values have a better chance for success.
This tool guides entrepreneurs through a simple checklist to help identify intellectual property and to develop action steps to begin protecing it.
This tool will help entrepreneurs consider and identify the marketing activities that should be incorporated into the their marketing plan.
This helpful chart identifies the advantages and disadvantages of the primary forms of media marketing--newspapers, magazines, television, infomercials, radio, and Internet.
This tool guides the entrepreneur through the process of developing a preliminary forecast, which is used to judge the accuracy and reasonableness of financial figures prior to creating a detailed line-by-line budget.
This tool will help entrepreneurs evaluate the many pricing policies available that can help attain pricing goals.
Every business has some form of intellectual property. Have you identified your intellectual property? This article will help you identify and protect these valuable assets.
How can you come up with innovations as a scientist would? You need to dream big, come up with an expansive set of goals, and then break your plan down into a series of simple steps. Also put in place the best possible team and be sure to develop your plan B.
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