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Seeking funding for your startup? Don't overlook foundations
Vinluan Frank
12/21/2011
Blog Resource
Summary:

Life science startups looking for funding should keep foundations in mind as a potential source. Read more for tips on getting funding from foundations.

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Getting the most out of a meeting with the FDA
Vinluan Frank
3/14/2012
Blog Resource
Summary:

A meeting with the FDA can be hard to get, so it's important to make the most of it. Read more for tips on how medical device startups can maximize their time with the FDA.

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What nanotechnology startups need to know to attract investors
Vinluan Frank
4/11/2012
Blog Resource
Summary:

Nanotechnology startups are competing for investment dollars, but those who have a strong management team and can meet a market need will stand out. Read more tips on getting nanotech investments.

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What venture capitalists want to see in personalized medicine companies
Vinluan Frank
4/10/2012
Blog Resource
Summary:

Venture capital investments are in high demand, but some personalized medicine companies succeed in securing dollars. Read more for tips on what venture capitalists want to see in a personalized medicine company before investing in it.

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New pharmaceutical sales strategies Embrace healthcare social media
Vinluan Frank
5/3/2011
Blog Resource
Summary:

It’s all part of the evolution of pharmaceutical marketing. The old way of pharmaceutical reps stopping by doctors’ offices during the business day won’t cut it in modern marketing. Read about how one pharmaceutical business is planning to change the way their salesforce operates. “(Doctors,) frankly, don’t have time and they particularly don’t have time during the day, which is exactly when reps are showing up,” says Pozen's Liz Cermak.

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Make Someone Happy -- Your Customer
Vernon Lillian
7/1/1998
Article Resource
Summary:

Making customers happy is the key to an entrepreneur's single most important job--identifying, finding, and keeping customers, says the founder of one of the country's premier direct-mail businesses. Company owners must devise a system for maintaining rapport with buyers even as the business grows, the author advises. Included are suggestions for doing so, such as selecting the right products for the right customers and offering money-back guarantees.

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Branding: The Power of Personality
Vernon Lillian
10/8/2001
Article Resource
Summary:

At a time when branding is more important than ever for entrepreneurs, Lillian Vernon, the doyenne of direct-mail retailing, talks about branding herself to reach her customers. In the past half century, the strategy has enabled her company to get valuable publicity, as well as more easily extend its product line and weather times of crisis, the author writes.

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Using Creativity to Stand Out in a Competitive Marketplace
Vernon Lillian
6/22/2003
Article Resource
Summary:

Marketing creatively will enable entrepreneurial retailers to prosper in difficult or changing times, writes the founder of a venerable direct marketing company. The author offers examples of creative marketing from the company's half century in business.

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Entrepreneurial Thought Leader Speaker Series
Verma Vic
11/10/2004
VideoSeries Resource
Summary:

Vic Verma joined Savi Technology in 1990. He previously held the positions of vice president of engineering and chief operating officer at Savi, before becoming president and chief executive officer in 1997. As VP of Engineering, Vic helped design and develop Savi's product offerings, and as COO, he helped negotiate the acquisition of Savi by Texas Instruments in 1995. In 1997, the unit was sold to Raytheon. Vic led the management buyout of Savi from Raytheon in May 1999. He earned a B.S. degree from the Florida Institute of Technology, an M.S.E. degree from the University of Michigan, and an Advanced Engineers degree from Stanford University, all in electrical engineering. He also completed all the coursework and passed the qualifying exam for his Ph.D. candidacy in electrical engineering from Stanford University before leaving to join Savi. In addition, he attended the executive management program for CEOs at Harvard Business School, the AEA Executive Institute at Stanford University, and the Financial Management Program at the University of California-Berkeley. Vic has been granted eight patents and has several other patents pending. In 1994, his DF/Tag product was recognized as the "Most Innovative Technology Developed by a Small Business" by the White House Office of Science and Technology. In 1999, he was the recipient of Florida Institute of Technology's Distinguished Achievement Award.

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Mission Hills Builds for China’s Golf Boom
Veach Emily
6/27/2010
Article Resource
Summary:

When you run the biggest golf resort in the world and you bring a weak game, you play.  Early and often, night and day.  That's what Ken Chu did when he became vice-chairman of Mission Hills Group.  The company opened the first course on what is now a sprawling 12-course club in Shenzhen, China, in 1994, and is building a 10-course venue in Hainan, the southern Chinese island Beijing is backing a tourism hub.

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