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The 10 Ingredients of a Great Business Plan
Zwilling Martin
3/18/2010
Article Resource
Summary:

If you think you only need a business plan to go fishing for capital, you are sorely mistaken.

A business plan--thoughtfully assembled and diligently updated--is the very blueprint for any company. It sets direction, facilitates communication and establishes performance metrics. Better yet, well-articulated business plans force business owners to constantly weigh the strengths and weaknesses of their operations.

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Global Entrepreneurship Lab
Zoller Ted
6/23/2011
Article Resource
Summary:

Ted Zoller, Vice President of Entrepreneurship at the Kauffman Foundation and Associate Professor at the University of North Carolina, Chapel Hill, discusses the Global Entrepreneurship Lab.

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Building a Better Fish
Zimmerman Eilene
4/5/2010
Article Resource
Summary:

Richard Brauman always loved caviar. But for many years the former Federal Reserve employee found that, no matter how much he was willing to pay for quality, the goods often had a stale, fishy taste. He blamed it on the traditional practices of companies in caviar-producing countries like Russia and Iran, where fish eggs are harvested infrequently and may be heavily preserved with salt and borax.

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Handling Online Customer Feedback
Zeltzer Alysa Villafranco John
9/1/2006
Article Resource
Summary:

This article provides ideas on how you can respond to online customer feedback (especially when it's anonymous) to protect your company's reputation and to bolster your online marketing strategy.

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College Student Makes Giving Back the Reason for Her Business
Woodsmall Jennifer
4/1/2005
Article Resource
Summary:

By partnering with Vietnamese craftswomen, Jennifer Woodsmall is growing a business that gives back.

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Five Strategies for Partnering with Larger Companies
Wingo Scot
12/1/2006
Article Resource
Summary:

After years of bumps and bruises acquired in partnering his small firm with large ones, the entrepreneur shares his lessons learned along the way. He outlines a five-step partner consideration process, which includes researching potential partners for proper fit and using your small size to your advantage.

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A Virtual Route to a High-Quality Brand
Williams John
3/1/2007
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Summary:

The foundation of your company's brand is its logo. John Williams, creator of the original "do-it-yourself" logo Web site, explains how to create online a quality logo that can help build your brand quickly and inexpensively.

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Entrepreneur Invests in Biotech Education for a Stronger America
Wiggans Tom
4/1/2006
Article Resource
Summary:

For Tom Wiggans, starting a successful pharmaceutical company wasn't enough; he has also worked tirelessly to support the biotechnology industry as a whole.

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A Few Good Fundamentals (So You Never Have to Call on Me for Help)
Wexler Robert
9/6/2001
Article Resource
Summary:

Because he makes a living at sorting through the finances of failing companies, this turnaround specialist knows that the single most important approach for building new companies or salvaging dying ones is careful cash flow management. This entrepreneur writes on the balancing act and the pitfalls to avoid while managing your money.

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Bootstrapping: From the Trenches to a State of Mind
Welch Alex
3/1/2007
Article Resource
Summary:

In 2003, Alex Welch observed that e-commerce and social networking users were in need of an easy-to-use centralized hub to store and publish media. In this article, he explains how he founded a company based on this idea by bootstrapping his startup and later raising outside money.

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