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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
As your business grows, plan a method for recruiting and hiring the very best people you can find. It will be important to hire the right top managers and let these managers recruit and hire the staff.
Caroline Mak and her boyfriend Antonio Ramos loved the taste of ginger, but didn't like the sugary-sweet taste of ginger ales and ginger beers on the market. They weren't spicy enough, nor were they adequately tangy.
Think of yourself as a bottle of Gatorade®.Why? Because when sales of the neon-colored beverage went flat last year, Gatorade’s marketing team rebranded the drink by touting it as a health-oriented, before, during and after sports drink. Although the ingredients are probably the same, the pitch changed.
Some people are born rich, but it is the self-made billionaires who inspire people more than anybody else. While most entrepreneurs won’t end up in the 10-digit club, there are lessons to be taken from these elites.
Most people are motivated more by the work they do and the environment in which they work than by the money they earn. Therefore, the compensation and reward systems you offer to employees should include both monetary and non-monetary ideas.
More and more successful companies are taking a holistic approach to serve specific market niches or verticals. Instead of offering a broad-based horizontal solution that may service a larger market, but require more customization and will likely involve competition from larger players, these companies are finding success 'below the radar' by staying focused on a narrower segment.
For entrepreneurs, the importance of cash flow cannot be overstated. Simply put, no cash, no business. Perhaps it's a good time to re-examine a few concepts about accounting and finance.
When you get out there thinking you're the most important member of the team, you're headed for failure, says Wally Amos. The founder of Famous Amos Cookies found out the hard way that you can't just indulge your whims and let the chocolate chips fall where they may. How he developed a spiritual understanding, recovered his good name and started a new, more successful company serves as a great recipe for other entrepreneurs.
This entrepreneur, passionate in the belief that Internet commerce was a huge opportunity, weathered the risk and realization of being an early player in the dot.com arena. Read how this CEO and cofounder overcame personal fear and desperation to heed the advice of the company's first board director.
The essence of entrepreneurship, say many entrepreneurs, is the ability to see and act on opportunity.
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