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The 10 Ingredients of a Great Business Plan
Zwilling Martin
3/18/2010
Article Resource
Summary:

If you think you only need a business plan to go fishing for capital, you are sorely mistaken.

A business plan--thoughtfully assembled and diligently updated--is the very blueprint for any company. It sets direction, facilitates communication and establishes performance metrics. Better yet, well-articulated business plans force business owners to constantly weigh the strengths and weaknesses of their operations.

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College Student Makes Giving Back the Reason for Her Business
Woodsmall Jennifer
4/1/2005
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Summary:

By partnering with Vietnamese craftswomen, Jennifer Woodsmall is growing a business that gives back.

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A Virtual Route to a High-Quality Brand
Williams John
3/1/2007
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Summary:

The foundation of your company's brand is its logo. John Williams, creator of the original "do-it-yourself" logo Web site, explains how to create online a quality logo that can help build your brand quickly and inexpensively.

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A Few Good Fundamentals (So You Never Have to Call on Me for Help)
Wexler Robert
9/6/2001
Article Resource
Summary:

Because he makes a living at sorting through the finances of failing companies, this turnaround specialist knows that the single most important approach for building new companies or salvaging dying ones is careful cash flow management. This entrepreneur writes on the balancing act and the pitfalls to avoid while managing your money.

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Bootstrapping: From the Trenches to a State of Mind
Welch Alex
3/1/2007
Article Resource
Summary:

In 2003, Alex Welch observed that e-commerce and social networking users were in need of an easy-to-use centralized hub to store and publish media. In this article, he explains how he founded a company based on this idea by bootstrapping his startup and later raising outside money.

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How to Conduct Fundamental Market Research
Warner Bill
4/1/2007
Article Resource
Summary:

Completely understanding your market allows you to confidently approach any customer, potential partner, or investor. This entrepreneur and angel investor outlines a five-step process for knowing breadth and depth of the market landscape.

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Questions to Answer When Analyzing Competition
Warner Bill
4/1/2007
Article Resource
Summary:

Your basic business strategy and product plan needs to be rooted in an understanding of what it takes beat the competition. To do so, this author says you must have a realistic understanding of what you are up against, and he lays out a method to do smart market research.

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Turning Sales Compensation On Its Head
Wardlaw Townsend
3/30/2006
Article Resource
Summary:

Rather than viewing compensation plans as a motivational tool, this entrepreneur believes they should be considered a means for managing risk and protecting the company's cash assets. He explains his firm's model, which is based on transferring more risk to sales associates, sharing resources across clients, and tying a portion of base salary to reaching certain revenue-related milestones.

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Seeking Funding? Ditch Biz Plan, Buy a Lottery Ticket
Wadhwa Vivek
4/26/2010
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Summary:

DURHAM, N.C. - Hardly a day goes by when I don’t have a rookie entrepreneur ask for advice on raising money from VCs.

They usually have a fancy-looking business plan with detailed spreadsheets showing how their company will be worth billions by capturing just 1 percent of a market. All they need is some financing, and they’ll take the world by storm.

My advice is always the same: ditch the business plan, and buy a lottery ticket. Your odds are better, and you’ll suffer less stress.

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It's Not Whether You Win or Lose. It's How You Sell the Game
Wachter Paul
6/24/2010
Article Resource
Summary:

From behind home plate, Jason Klein and Casey White look proudly at the Reading Phillies' flamethrower Phillippe Aumont.  It's not his high-priced arm they're admiring, It's what he's wearing.  "They're the only team with pink on their uniforms," White says.

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