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Entrepreneurs with 35,000 Ideas for BP
Lauerman John Wechsler Pat
6/3/2010
Article Resource
Summary:

BP has received almost 35,000 ideas in just over a month on how best to clean up the millions of gallons of oil from the biggest spill in U.S. history.  So far, only four hace made it into testing.

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How to Conduct Fundamental Market Research
Warner Bill
4/1/2007
Article Resource
Summary:

Completely understanding your market allows you to confidently approach any customer, potential partner, or investor. This entrepreneur and angel investor outlines a five-step process for knowing breadth and depth of the market landscape.

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Questions to Answer When Analyzing Competition
Warner Bill
4/1/2007
Article Resource
Summary:

Your basic business strategy and product plan needs to be rooted in an understanding of what it takes beat the competition. To do so, this author says you must have a realistic understanding of what you are up against, and he lays out a method to do smart market research.

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Turning Sales Compensation On Its Head
Wardlaw Townsend
3/30/2006
Article Resource
Summary:

Rather than viewing compensation plans as a motivational tool, this entrepreneur believes they should be considered a means for managing risk and protecting the company's cash assets. He explains his firm's model, which is based on transferring more risk to sales associates, sharing resources across clients, and tying a portion of base salary to reaching certain revenue-related milestones.

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Considering Debt Capital
Wand Chris
2/1/2006
Article Resource
Summary:

Taking on debt can be healthy for a company's cash flow and sustainability, according to the author, who notes that the keys lie in ensuring debt is taken on for strategic purposes and that the company is ready to manage this important new relationship.

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Business Planning: From the Heart
Walton Keith
3/1/1999
Article Resource
Summary:

A business plan for entrepreneurs should engage the heart as well as the head, writes the author, who advises two plans-the formal document for bankers and investors, and then, the business plan that comes from your heart.

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Seeking Funding? Ditch Biz Plan, Buy a Lottery Ticket
Wadhwa Vivek
4/26/2010
Article Resource
Summary:

DURHAM, N.C. - Hardly a day goes by when I don’t have a rookie entrepreneur ask for advice on raising money from VCs.

They usually have a fancy-looking business plan with detailed spreadsheets showing how their company will be worth billions by capturing just 1 percent of a market. All they need is some financing, and they’ll take the world by storm.

My advice is always the same: ditch the business plan, and buy a lottery ticket. Your odds are better, and you’ll suffer less stress.

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It's Not Whether You Win or Lose. It's How You Sell the Game
Wachter Paul
6/24/2010
Article Resource
Summary:

From behind home plate, Jason Klein and Casey White look proudly at the Reading Phillies' flamethrower Phillippe Aumont.  It's not his high-priced arm they're admiring, It's what he's wearing.  "They're the only team with pink on their uniforms," White says.

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10 Things I Learned From Launching a Company in a Recession
Von Tobel Alexa
4/13/2010
Article Resource
Summary:

Two years ago I had an idea for a website. I decided to leave a well paying job, invest all of the money I made post college, and began to start the terrifying journey of building a company. Today, I want to share the ten most powerful things I learned about turning that idea into a business at a time when the economy was at its worst, and capital was scarce. Many of the tips I'm sharing with you were passed down from others who were kind enough to share their experiences and insight with me.

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Branding: The Power of Personality
Vernon Lillian
10/8/2001
Article Resource
Summary:

At a time when branding is more important than ever for entrepreneurs, Lillian Vernon, the doyenne of direct-mail retailing, talks about branding herself to reach her customers. In the past half century, the strategy has enabled her company to get valuable publicity, as well as more easily extend its product line and weather times of crisis, the author writes.

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