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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
Determine the market potential of business's products or services by examining the key factors presented in this article.
As entrepreneurs plan for growth, they identify the key issues that provide useful information. Consider how one entrepreneur takes an indepth look at her business and uses this insight to clarify a vision and set clear goals for her business.
A business's readiness for growth can be evaluated in part by reviewing its financial performance and its stage in business.
Entrepreneurs should articulate their purpose in a specific three-year vision statement with specific goals for growth.
When evaluating industry potential, key considerations include its current size and rate of growth as well as profitability characteristics and trends.
Discover the importance of planning and documenting processes--what we do, procedures--how we do it, and policies--why or when we do it.
Your Marketing Plan should include specific information on how you plan to create and maintain customer relationships. This article will provide ideas to serve as a basis for planning.
Whether you are designing marketing campaigns, buying an existing business, or expanding into new markets, information provided through marketing research is essential to making successful decisions.
As the entrepreneur, you have to give your support to change efforts, whether you are the project champion or not. This article will help you communicate your support widely and regularly, providing resources and time to help the effort succeed.
Although sometimes costly and time-consuming, conducting your own primary research can deliver specific results that are usually the most timely and relevant to your business.
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