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Entrepreneurs : Article

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Credit Cards: A Small-Business Financing Tool
Rosenfeld Eric
8/1/1999
Article Resource
Summary:

Credit cards, unlike conventional commercial bank loans, allow entrepreneurs immediate access to financing at reasonable interest rates. The author, who used plastic debt to launch a consulting company, claims that business owners who take his approach can focus on the far more crucial task of winning and keeping customers in today's fast-paced environment. What's critical, he suggests, is managing the debt wisely by keeping costs down, taking advantage of lower rates, and pegging expenditures to cash flow.

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Credit Cards: A Small-Business Financing Tool
Rosenfeld Eric
3/1/2007
Article Resource
Summary:

Credit cards allow entrepreneurs immediate access to some levels of financing. This author, who used credit cards to launch a company, says business owners who take his approach should focus first on the key tasks of winning and keeping customers.

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Cultivating a Company in Cyberspace
Barbour Hal
3/1/2007
Article Resource
Summary:

Operating virtually enables this entrepreneur to conserve cash and take advantage of new market opportunities. Clearly defined values, structures, and boundaries keep partners and employees focused on the primary goal: meeting the firm's obligations and making money.

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Customer Profile
FastTrac
3/21/2007
Article Resource
Summary:

This article will help you explore and describe your customer profile--a typical member of your target market.

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Customers Drive Growth
Bragg Susan L
3/1/2007
Article Resource
Summary:

Dr. Susan Bragg bootstrapped her company by driving customer connections and partnerships. While bootstrapping with revenues, personal funds, and a small loan, she started her technology company and has grown it by penetrating her market via customer interaction.

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Defining Your Business Strategy
FastTrac
9/28/2006
Article Resource
Summary:

A business strategy incorporates business and personal goals into a competitive advantage that will successfully carry the business into the future.

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Defining the Operational Goal
FastTrac
3/20/2007
Article Resource
Summary:

Whether you are looking at improving how you currently run your business or planning significant expansion, the operations of your business are critical to your success.

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Design the Right Compensation Plan for Your Business
Carpenter Susan
6/1/2007
Article Resource
Summary:

Much work is involved in developing an executive compensation plan that keeps your company competitive, integrates short- and long-term goals, and contains performance measurement systems that tie back to compensation. Well-devised packages drive organizational goals and objectives and your top talent.

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Determine Market Potential
FastTrac
9/20/2006
Article Resource
Summary:

Determine the market potential of business's products or services by examining the key factors presented in this article.

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Developing Niched Markets
FastTrac
2/8/2007
Article Resource
Summary:

Developing niche markets can be a successful marketing technique as it can save resources, time, and money.

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