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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
Attention-grabbing tactics for niche products include providing snappy names and packaging, placing cold calls, and befriending the media in an effort to win PR, says the founder of a specialty women's hosiery company.
Carving a niche in a specialty business entails listening to customers for specific needs and becoming known in the industry as an expert or insider, says the cofounder of a broker-dealer that serves credit unions.
Entrepreneurs must have a strategic reason for expanding and execute according to a plan that works for their company, says a cofounder of a major oil-change service company.
Entrepreneurs aiming to expand need to keep their eye on the regional, national, or global markets they covet while preserving and enhancing existing client relationships, says the founder of a private swim school that is poised for growth.
No growing company survives and prospers without some debt component on its balance sheet whether it's a small loan from family or friends or a line of credit from a regional commercial lender.
The founder of a software company explains that turning to independent entrepreneurial talent to sell products enables faster growth at a more reasonable cost.
Executed well, franchising can be a solution to the challenge of harvesting intellectual capital to achieve the goal of driving business growth. If it is right for your company, consider making it work, the author says.
Entrepreneurial companies can leverage -- or get the most out of -- their people by hiring efficiently and managing effectively, says the co-founder of a technical staffing firm.
The toughest and most important job of an entrepreneur is to select the people to bring into his or her company. The author suggests a way to do this: listen for the electricity.
A small business with a limited budget can set up a Web site, promote, and even advertise to keep marketing affordable, says the founder of a publicly traded communications agency.
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