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Entrepreneurs : Article

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Finding Your Leg Up With a Niche Product
Blakely Sara
4/8/2004
Article Resource
Summary:

Attention-grabbing tactics for niche products include providing snappy names and packaging, placing cold calls, and befriending the media in an effort to win PR, says the founder of a specialty women's hosiery company.

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Strategies for Carving Your Niche in a Specialty Business
Seyfert Valorie
4/15/2004
Article Resource
Summary:

Carving a niche in a specialty business entails listening to customers for specific needs and becoming known in the industry as an expert or insider, says the cofounder of a broker-dealer that serves credit unions.

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Make Growth an Obsession and a Plan
Spinelli Stephen Jr
5/1/2004
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Summary:

Entrepreneurs must have a strategic reason for expanding and execute according to a plan that works for their company, says a cofounder of a major oil-change service company.

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Entrepreneurial Growth: Think Regional, Act Local
Boone Donna
5/15/2004
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Summary:

Entrepreneurs aiming to expand need to keep their eye on the regional, national, or global markets they covet while preserving and enhancing existing client relationships, says the founder of a private swim school that is poised for growth.

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Commercial Lending for Emerging Companies
Sherman Andrew J
7/1/2004
Article Resource
Summary:

No growing company survives and prospers without some debt component on its balance sheet whether it's a small loan from family or friends or a line of credit from a regional commercial lender.

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Leveraging Entrepreneurial Talent to Build Distribution
Goncalves Gabriel
8/1/2004
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Summary:

The founder of a software company explains that turning to independent entrepreneurial talent to sell products enables faster growth at a more reasonable cost.

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Leveraging Intellectual Capital Through Franchising
Sherman Andrew J
8/1/2004
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Summary:

Executed well, franchising can be a solution to the challenge of harvesting intellectual capital to achieve the goal of driving business growth. If it is right for your company, consider making it work, the author says.

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Getting the Most From Your Best Entrepreneurial Asset: Your People
DeLoof Dion
8/15/2004
Article Resource
Summary:

Entrepreneurial companies can leverage -- or get the most out of -- their people by hiring efficiently and managing effectively, says the co-founder of a technical staffing firm.

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Listen for the Electricity
Smilor Ray
1/1/2005
Article Resource
Summary:

The toughest and most important job of an entrepreneur is to select the people to bring into his or her company. The author suggests a way to do this: listen for the electricity.

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Low Cost Marketing Tactics for Small Businesses
Kupper Bruce
1/8/2005
Article Resource
Summary:

A small business with a limited budget can set up a Web site, promote, and even advertise to keep marketing affordable, says the founder of a publicly traded communications agency.

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