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Entrepreneurs : Article

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Developing Online Publications
Smart Todd
9/1/2006
Article Resource
Summary:

Online publishing is a key tool for building credibility and growing relationships for your business. To attract customer attention to your products, direct your communications to the right customers with the right message.

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Developing a Business Model
FastTrac
3/20/2007
Article Resource
Summary:

A critical step in the business planning process is to develop an appropriate business model for your business concept. This article discusses business model options and provides real entrepreneur examples.

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Devising a Capital Strategy for Growth
FastTrac
6/30/2009
Article Resource
Summary:

This article discusses was entrepreneurs can integrate their capital needs with the ranges of capital available from existing sources.

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Digital Magazines Don’t Encourage Socializing
Bilton Nick
6/29/2010
Article Resource
Summary:

You've got to hand it to the magazine publishers.  They continue to throw spaghetti against the iPad and other e-readers trying to see what will stick and what falls to the floor.

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Doing It the All-Cash Way
Clark Bill
9/18/2001
Article Resource
Summary:

Running your own business on your own terms means freedom in your schedule and approach. It can also mean slim funding. This Co-founder of The Baby Einstein Company was seeking to avoid entanglement with venture capitalists and found that doing business on a cash-only basis was the answer.

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Doing It the All-Cash Way
Clark Bill
3/1/2007
Article Resource
Summary:

Running your own business on your own terms can mean freedom in your schedule and business approach. It can also mean slim funding. This serial entrepreneur and cofounder of The Baby Einstein Company sought to avoid entanglement with venture capitalists and discovered doing business on a cash-only basis was the answer for him.

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Downsizing Well
Szatkowski Carol A
4/8/2002
Article Resource
Summary:

Entrepreneurs confronting the unhappy task of having to downsize when business conditions change need to execute in a way that preserves the dignity of, and, ultimately, the relationship with, the employees, says an entrepreneur who laid off her entire staff in the wake of the dot-com crash. Downsizing well involves throwing away the rulebook and dealing with people on a personal level, she writes.

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Drive Website Traffic Without Blurring Your Brand
Parker Lynn
5/23/2010
Article Resource
Summary:

Branding is all about differentiation -- standing out in the customer's brain by being different than the competition.  Search engine optimization is all about keywords, which identify what's already in a customer's brain about your category.

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Drug Testing in the Workplace
Sherman Andrew J
3/15/2002
Article Resource
Summary:

An effective drug-testing program can make your workplace safer. Base your policy on legitimate business considerations and apply it fairly. Here's how to comply with the law, avoid litigation and encourage employees to seek treatment.

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E-Mail: Your E-Commerce Ally
Feld Bradley
5/1/1999
Article Resource
Summary:

Make e-mail your ally to enhance the way you market and sell products and services over the Internet, writes this technological entrepreneur. As you turn to e-commerce, turn first to e-mail to develop a list of potential customers who also want to hear from you, get the word out about your offerings, and eventually customize your pitches for individual buyers, the author advises. Just avoid the big e-mail no-no: spamming.

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