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Entrepreneurs : Article

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Doing It the All-Cash Way
Clark Bill
3/1/2007
Article Resource
Summary:

Running your own business on your own terms can mean freedom in your schedule and business approach. It can also mean slim funding. This serial entrepreneur and cofounder of The Baby Einstein Company sought to avoid entanglement with venture capitalists and discovered doing business on a cash-only basis was the answer for him.

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Downsizing Well
Szatkowski Carol A
4/8/2002
Article Resource
Summary:

Entrepreneurs confronting the unhappy task of having to downsize when business conditions change need to execute in a way that preserves the dignity of, and, ultimately, the relationship with, the employees, says an entrepreneur who laid off her entire staff in the wake of the dot-com crash. Downsizing well involves throwing away the rulebook and dealing with people on a personal level, she writes.

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Drive Website Traffic Without Blurring Your Brand
Parker Lynn
5/23/2010
Article Resource
Summary:

Branding is all about differentiation -- standing out in the customer's brain by being different than the competition.  Search engine optimization is all about keywords, which identify what's already in a customer's brain about your category.

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Drug Testing in the Workplace
Sherman Andrew J
3/15/2002
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Summary:

An effective drug-testing program can make your workplace safer. Base your policy on legitimate business considerations and apply it fairly. Here's how to comply with the law, avoid litigation and encourage employees to seek treatment.

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E-Mail: Your E-Commerce Ally
Feld Bradley
5/1/1999
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Summary:

Make e-mail your ally to enhance the way you market and sell products and services over the Internet, writes this technological entrepreneur. As you turn to e-commerce, turn first to e-mail to develop a list of potential customers who also want to hear from you, get the word out about your offerings, and eventually customize your pitches for individual buyers, the author advises. Just avoid the big e-mail no-no: spamming.

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Enacting the Buy-Sell Agreement
Kort Michelle
1/1/2006
Article Resource
Summary:

When growth goals and philosophies differed between original partners, the "shotgun" buy-sell agreement allowed for a fair buyout process.

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Enhancing Customer Service
FastTrac
3/20/2007
Article Resource
Summary:

Your Marketing Plan should include specific information on how you plan to create and maintain customer relationships. This article will provide ideas to serve as a basis for planning.

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Entrepreneur Invests in Biotech Education for a Stronger America
Wiggans Tom
4/1/2006
Article Resource
Summary:

For Tom Wiggans, starting a successful pharmaceutical company wasn't enough; he has also worked tirelessly to support the biotechnology industry as a whole.

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Entrepreneurial Approach Pays Off For Hurt Locker
Ruhe Thom
3/10/2010
Article Resource
Summary:

Why the Hurt Locker is an excellent example of film making entrepreneurship.

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Entrepreneurial Growth: Think Regional, Act Local
Boone Donna
5/15/2004
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Summary:

Entrepreneurs aiming to expand need to keep their eye on the regional, national, or global markets they covet while preserving and enhancing existing client relationships, says the founder of a private swim school that is poised for growth.

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