to page content
to site navigation
The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
Publicity is known as "free advertising" but can be expensive in terms of the time and resources you invest. This article will discuss how to make publicity work for you.
Although some companies can thrive by pushing beyond their current strengths, it makes sense to continue to offer products and services within a company's current core competencies.
The entrepreneur's role changes throughout the stages of a business beginning with managing day-to-day operations and advancing to leading for growth.
To succeed in business, entrepreneurs must understand the language of business, which enables them to evaluate financial reports and make better decisions.
This article discusses one of the most effective market strategies for any company, creating a company brand.
This article reviews traditional marketing activities as well as marketing on the Internet.
Developing niche markets can be a successful marketing technique as it can save resources, time, and money.
This article reviews the advantages and disadvantages of an external sales method and helps entrepreneurs evaluate the most common types of external sales methods--licensing, existing distribution channels, and sales or manufacturer's representatives.
The people working for you will be the ones to determine your success. This article will help you discover what motivates them.
This article reviews the advantages and disadvantages of an internal sales method and helps entrepreneurs evaluate the most common types of internal sales methods--solo approach, direct sales force, and internet.
Want to get connected? Sign up to receive regular news, polls and updates from The Kauffman Foundation.