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Open House Hiring
Hesse Susan D
3/1/2006
Article Resource
Summary:

This entrepreneur shows how entrepreneurs can hire using the open house method. This process enables you and your top team to review a large pool of candidates that you may have not even considered if all you had seen were their resumes.

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Obama Renews Push for $30 Billion Small Business Plan
Holland Steve
5/25/2010
Article Resource
Summary:

WASHINGTON (Reuters) - President Barack Obama is to renew a push on Tuesday to persuade the U.S. Congress to approve a $30 billion plan to spur lending to small businesses and trigger job creation.

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Conducting International Negotiations
Horgen Harald
6/1/2006
Article Resource
Summary:

Building relationships and focusing on business terms with potential partners are key while not letting cultural differences get in the way while negotiating abroad. This seasoned negotiator in international transactions presents a comprehensive primer on how entrepreneurs can undertake effective global, business negotiations.

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Getting Revenues from a Big Partner
Horgen Harald
12/1/2006
Article Resource
Summary:

When structured properly, a strategic partnership with a large company can catalyze a small firm's growth. In establishing a partnership, entrepreneurs should focus on how their product will be sold, who will sell it, and how the partner will facilitate sales growth.

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Managing and Measuring the Value of Partnerships
Horgen Harald
12/1/2006
Article Resource
Summary:

Careful measurement and management of your partnerships can protect entrepreneurs from entering into agreements with the wrong strategic partners, and it can provide a sound basis for making the most of productive partnerships.

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A Trademark Tale
Hron Frederic
6/12/2000
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Summary:

A company's name is a major intangible asset--but even a federal trademark may not be enough to protect it. This entrepreneur, owner of a media services business, discovered the difficulty in defending his intellectual property against a competitor with deeper pockets. Although he expected to win his case, the prohibitive cost of going to trial led instead to a settlement.

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Selecting CEOs with the Right Character Traits
Jameson James D
3/1/2006
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Summary:

When looking to recruit CEOs for his companies, the entrepreneur author argues it's critical to consider in candidates a range of character traits, such as broad experience, objectivity, and respect for others. He shares his experiences in making the right and sometimes wrong hires and reveals key lessons learned.

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All the World's a Niche
Johnson Robert L
2/1/1999
Article Resource
Summary:

Niche companies needn't be intimidated by their large corporate competitors because even the biggest companies must be adept at marketing differently to discreet audiences, writes the author, who founded the country's leading black-owned media concern. The solution is to stick to your specialty, maintain excitement with new ideas, and commit resources to expanding the brand.

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Four Questions to Ask Yourself Before Starting A Business
Johnson Emma
4/12/2010
Article Resource
Summary:

Not so fast, Martha Stewart.

OK, you're special. You are talented and one of the best at what you do. But that doesn't mean that you're equipped to run your own business--even one within a field or industry you've been working in or following for years.

To wit: 627,200 new businesses opened in the U.S. in 2008--the same year 595,600 businesses shuttered and 43,546 filed for bankruptcy, according to the U.S. Small Business Administration (SBA). Likewise, 30% of small businesses fail within the first two years and half close shop within five years, according to the SBA.

The fact of the matter is that far too many people launch their own companies for all the wrong reasons and without the tools it takes to succeed. Before handing in your notice and signing a lease on an office, it's imperative you take a hard look at yourself in the salaried eye and ask yourself a few critical questions that could mean the difference between a fulfilling life as your own boss and speed-dialing a bankruptcy lawyer.

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Pay Per Click for Targeted Results
Kenefake Jerry
9/6/2006
Article Resource
Summary:

Pay-per-click advertising can be a great tool for qualifying prospects, driving them to your Web site, and ultimately increasing sales. Read how this entrepreneur has refined his use of sponsored links and pay-per-click advertising to zero in on his target niche, doubling order sizes and boosting overall sales three-fold.

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