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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
Exit strategies should be designed as a part of the overall plan for growth. The exit strategy plays a key role in determining the strategic direction for the company.
There are four basic strategies for growth--Market Penetration, Market Expansion, Line Expansion, and New Product Development. This article examines Line Expansion.
There are four basic strategies for growth--Market Penetration, Market Expansion, Line Expansion, and New Product Development. This article examines Market Expansion.
There are four basic strategies for growth--Market Penetration, Market Expansion, Line Expansion, and New Product Development. This article examines Market Penetration.
Pay-per-click advertising can be a great tool for qualifying prospects, driving them to your Web site, and ultimately increasing sales. Read how this entrepreneur has refined his use of sponsored links and pay-per-click advertising to zero in on his target niche, doubling order sizes and boosting overall sales three-fold.
Entrepreneurs should articulate their purpose in a specific three-year vision statement with specific goals for growth.
SWOT analysis provides an excellent tool for entrepreneurs to evaluate the strengths, weaknesses, opportunities, and threats of their business.
Entrepreneurs going abroad for sales can protect their IP through an international protocol called the Madrid System. This system allows entrepreneurs to eliminate the need to file separate patent protection applications in each country where trademark protection is required and where they wish to conduct business.
When Bill Payne realized one of his company's patented products was being infringed by a key vendor, he knew he was in a difficult position to protect his patent. Payne and his team explored their options, including litigation, and decided to try and persuade them to stop their patent infringement practice.
Before attempting to obtain a patent, entrepreneurs can use this ten-point checklist to determine if the benefits of protecting an invention outweigh the costs of prosecuting and protecting it under a patent.
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