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Entrepreneurs : Article

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Creating a Brand
FastTrac
3/20/2007
Article Resource
Summary:

Every business has an image, whether it is created intentionally or not. This article discusses ways to establish a brand to promote your business image.

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Giving Back
FastTrac
3/9/2007
Article Resource
Summary:

The power to make a difference comes when you look inside to find what you have to give.

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Creating a Brand: Components
FastTrac
3/20/2007
Article Resource
Summary:

Businesses should strive to project their image in all components of their marketing strategy, including advertisements, printed media, customer services, location, and more.

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Secondary Research
FastTrac
3/20/2007
Article Resource
Summary:

Although sometimes out-of-date or unspecfic, secondary research can provide an abundance of information in a relatively easy and affordable way.

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Reading Your Financial Story
FastTrac
3/12/2007
Article Resource
Summary:

This article will provide you with a starting point for understanding your financial statements. In it you will find guidelines for the type of information you need and suggestions on how to review it.

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Measuring Financial Performance
FastTrac
3/12/2007
Article Resource
Summary:

As the first indicator of profitability, a firm's gross margin will establish the goals that will drive the action plans of almost every department. The second indicator, Operating Expenses, should be assessed just as carefully.

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Market Definition for the Life Sciences
FastTrac
3/20/2007
Article Resource
Summary:

When developing and marketing life sciences products and services, it may be necessary to take a slightly different approach to defining and narrowing potential markets.

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Developing a Business Model
FastTrac
3/20/2007
Article Resource
Summary:

A critical step in the business planning process is to develop an appropriate business model for your business concept. This article discusses business model options and provides real entrepreneur examples.

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Cash Flow: Alternative Sources
FastTrac
3/12/2007
Article Resource
Summary:

This article discusses the advantages and disadvantages of obtaining needed cash through alternative sources that may not be typically considered. It also discusses specific sources that may provide the cash needed.

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Cash Flow: Internal Sources
FastTrac
3/12/2007
Article Resource
Summary:

This article discusses the advantages and disadvantages of obtaining needed cash through internal sources. It also discusses specific sources that typically provide internal cash.

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