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Entrepreneurs : Article

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High Growth and the Buy-Sell
Kenefick James F
1/1/2006
Article Resource
Summary:

Whether a company is built with 50/50, majority, or minority partners, the author shares key lessons learned about buy-sell agreements as his companies grew and became more sophisticated.

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Maximizing Your Buy-Sell Agreement
Kramer Christopher
1/1/2006
Article Resource
Summary:

The author discusses how to get the most from a buy-sell agreement, encourages entrepreneurs to detail very specifically what happens when ownership changes occur, and elaborates on the language required for valuation of the shares.

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Trade Shows: A Key Tool For Marketers
Krotz Joanna L
1/4/2007
Article Resource
Summary:

Participating in trade shows is a significant way to earn press coverage and publicity for your company. This author provides a nine-step plan to execute a solid trade show presence, such as meet with media at the show and allow attendees to demo your product or service.

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How Your PR Can Seize the Day
Kwittken Aaron
5/25/2010
Article Resource
Summary:

Baseball legend "Shoeless" Joe Jackson said "If you build it, he will come" -- a quote made famous by the Kevin Cosner movie Field of Dreams. A lot of companies take this approach when it comes to public relations.

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A Better Approach to Hiring
LaForest Sara Kubica Tony
6/4/2010
Article Resource
Summary:

With the recession lifting, returning to normal (even if it's a new normal) will take some time.  The economy is recovering, and business growth is beginning to resume.

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What is Six DisciplinesT?
Landwehr Craig
8/1/2007
Article Resource
Summary:

Among the newest business-excellence methodologies now available, Six DisciplinesT is growing in popularity as a holistic tool to help manufacturing entrepreneurs remain competitive against all comers. It's designed specifically to help small and mid-sized businesses ensure they are doing the right things at the right times. Goals include simplifying the quality management approach, fostering practical planning, and delivering effective, sustainable execution management. Many practical tools to implement the program are available.

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Having the Relationship -- Even With the VCs
Lawton Jennifer
11/1/1997
Article Resource
Summary:

Venture capitalists aren't the vultures they're said to be. They're just investors, and the key to dealing with investors is having a relationship, according to this witty exchange between the author and her construct, the Everyman-entrepreneur, who discuss financing at a typical gathering for entrepreneurs.

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The Two Faces of Niche Marketing
Lawton Jennifer
2/1/1999
Article Resource
Summary:

Niche businesses either start with specific offerings for a discreet audience or carve out specialities within a broader base. Either way, entrepreneurs who operate niche companies must understand themselves, their goals, and their customers, in order to deliver marketing campaigns that are simple and effective.

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The Just-Right Business Plan
Lawton Jennifer
3/1/1999
Article Resource
Summary:

Entrepreneurs need a "just-right" business plan, one that provides a measuring stick for fast growth without overtaking performance, writes this computer-consulting entrepreneur.

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Building the Creative Company
Lebesch Jeff
6/1/2003
Article Resource
Summary:

Creativity is all about finding innovative solutions to difficult problems, says an engineer who did just that to build what is now the country's fifth largest craft brewery. The article looks at how that principle applies to manufacturing, management, marketing and product development.

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