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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
This article will help you explore and describe your customer profile--a typical member of your target market.
Bootstrapping is a tactic to help you spend less cash and therefore need less to operate your business. This article discusses ways to bootstrap your business operations.
Understanding your break-even point can help you establish a range of profitable prices and give you insight into how much you must sell to meet costs.
Every business has an image, whether it is created intentionally or not. This article discusses ways to establish a brand to promote your business image.
Businesses should strive to project their image in all components of their marketing strategy, including advertisements, printed media, customer services, location, and more.
A critical step in the business planning process is to develop an appropriate business model for your business concept. This article discusses business model options and provides real entrepreneur examples.
Your Marketing Plan should include specific information on how you plan to create and maintain customer relationships. This article will provide ideas to serve as a basis for planning.
You can not be creative in a vacuum. Understanding your industry and marketplace requires consistent study habits.
Although sometimes costly and time-consuming, conducting your own primary research can deliver specific results that are usually the most timely and relevant to your business.
When developing and marketing life sciences products and services, it may be necessary to take a slightly different approach to defining and narrowing potential markets.
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