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Entrepreneurs : Article

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Customer Profile
FastTrac
3/21/2007
Article Resource
Summary:

This article will help you explore and describe your customer profile--a typical member of your target market.

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Enhancing Customer Service
FastTrac
3/20/2007
Article Resource
Summary:

Your Marketing Plan should include specific information on how you plan to create and maintain customer relationships. This article will provide ideas to serve as a basis for planning.

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Understanding Market Research
FastTrac
3/20/2007
Article Resource
Summary:

Whether you are designing marketing campaigns, buying an existing business, or expanding into new markets, information provided through marketing research is essential to making successful decisions.

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Introduction to Primary Research
FastTrac
3/20/2007
Article Resource
Summary:

Although sometimes costly and time-consuming, conducting your own primary research can deliver specific results that are usually the most timely and relevant to your business.

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What Makes a Good Technology Business Concept?
FastTrac
3/20/2007
Article Resource
Summary:

This article discusses positive attributes and fatal flaws of technology and life sciences business concepts.

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Watching Trends
FastTrac
3/20/2007
Article Resource
Summary:

Entrepreneurial success is related to the entrepreneur's ability to spot trends. This article identifies potential sources of trends that every entrepreneur should be reviewing.

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Entrepreneurial Study Habits
FastTrac
3/20/2007
Article Resource
Summary:

You can not be creative in a vacuum. Understanding your industry and marketplace requires consistent study habits.

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Value Proposition
FastTrac
3/20/2007
Article Resource
Summary:

This article discusses the benefits of having a clear, compelling value proposition and provides guidelines to creating this statement that will compel customers to buy your products or services.

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Marketplace Research
FastTrac
3/20/2007
Article Resource
Summary:

Finding and using market information to anticipate customer demands can provide invaluable business growth information.

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Break-Even Analysis
FastTrac
3/20/2007
Article Resource
Summary:

Understanding your break-even point can help you establish a range of profitable prices and give you insight into how much you must sell to meet costs.

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