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Entrepreneurs : Article

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Joint Product Development - Who Owns What?
Fuscoe John M
12/1/2006
Article Resource
Summary:

When getting ready to engage with a strategic partner, entrepreneurs should enter into a written agreement when working with these partners to ensure, among other items, the proper assignment of invention terms and various representations and warranties.

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Managing and Measuring the Value of Partnerships
Horgen Harald
12/1/2006
Article Resource
Summary:

Careful measurement and management of your partnerships can protect entrepreneurs from entering into agreements with the wrong strategic partners, and it can provide a sound basis for making the most of productive partnerships.

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PR in Service to Building the Company
Ejabat Mory
1/4/2007
Article Resource
Summary:

If you're building a company for growth, don't ignore public relations but don't overdo it. The author says PR is much more than press releases-it's also about building relationships with investors, industry experts, and reporters to educate them about your product and industry.

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Spreading the News
Henry Shannon
1/4/2007
Article Resource
Summary:

Shannon Henry, former writer of The Washington Post's "The Download" column, gives advice as a journalist to entrepreneurs about working with the media to generate publicity. This includes researching the publications you're interested in and making sure to give reporters a "news hook" about your firm.

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Trade Shows: A Key Tool For Marketers
Krotz Joanna L
1/4/2007
Article Resource
Summary:

Participating in trade shows is a significant way to earn press coverage and publicity for your company. This author provides a nine-step plan to execute a solid trade show presence, such as meet with media at the show and allow attendees to demo your product or service.

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Adapting to the Market
FastTrac
1/18/2007
Article Resource
Summary:

Businesses that can align their product and service offerings with both their business strategy and the customers' needs will grow the strongest businesses and maintain their success in the long run.

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Address Your Limitations and Reduce Your Liabilities
FastTrac
1/18/2007
Article Resource
Summary:

Addressing limitations and liabilities helps entrepreneurs analyze their business's ability to produce products, deliver services, and create new products and services.

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Identifying Excellent Suppliers
FastTrac
1/18/2007
Article Resource
Summary:

Excellent suppliers keep their promises, providing supplies and services when you need them.

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Monitoring and Controlling Marketing
FastTrac
1/18/2007
Article Resource
Summary:

There are four aspects to evaluating the effectiveness of your marketing activities--external factors, cost-benefits, feedback, and long term perspective.

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Primed for Growth
FastTrac
1/18/2007
Article Resource
Summary:

Leading an entrepreneurial organization primed for growth requires that the right people are filling the right roles on your management team.

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