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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
Many forms of advertising can be used by companies today but the only effective form of advertising is the one that reaches the eyes and ears of your intended audience.
Although some companies can thrive by pushing beyond their current strengths, it makes sense to continue to offer products and services within a company's current core competencies.
Entrepreneurs should take great care to protect the time, effort, money, and value they have invested in a business including its intellectual property.
Production planning involves evaluating your current production facilities to determine how effectively it fits with your overall growth plan.
This article provides ideas on how to track the effectiveness of your marketing activities.
This article discusses was entrepreneurs can integrate their capital needs with the ranges of capital available from existing sources.
Budgeting, forecasting, and projecting mean fundamentally the same thing--estimating future amounts based on information you already know.
This article reviews the advantages and disadvantages of an internal sales method and helps entrepreneurs evaluate the most common types of internal sales methods--solo approach, direct sales force, and internet.
Every business has an image, whether it is created intentionally or not. This article discusses ways to establish a brand to promote your business image.
There are four aspects to evaluating the effectiveness of your marketing activities--external factors, cost-benefits, feedback, and long term perspective.
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