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Entrepreneurs : Article

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Measuring Financial Performance
FastTrac
3/12/2007
Article Resource
Summary:

As the first indicator of profitability, a firm's gross margin will establish the goals that will drive the action plans of almost every department. The second indicator, Operating Expenses, should be assessed just as carefully.

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Measuring Performance
FastTrac
3/9/2007
Article Resource
Summary:

Performance standards will be of little value if the entrepreneur never measures actual performance against the standards. Ongoing measurement assures that a business stays on track.

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Preparing for Potential Funders
FastTrac
3/12/2007
Article Resource
Summary:

As you read this article, consider the critical preparation necessary to approach bankers and investors with your business proposal.

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Reading Your Financial Story
FastTrac
3/12/2007
Article Resource
Summary:

This article will provide you with a starting point for understanding your financial statements. In it you will find guidelines for the type of information you need and suggestions on how to review it.

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Secondary Research
FastTrac
3/20/2007
Article Resource
Summary:

Although sometimes out-of-date or unspecfic, secondary research can provide an abundance of information in a relatively easy and affordable way.

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The Elevator Pitch
FastTrac
3/20/2007
Article Resource
Summary:

When asked about your business, you need to have a quick and compelling answer ready--you need an elevator pitch. This article discusses the important aspects of developing and delivering your elevator pitch.

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The Operations Plan
FastTrac
3/9/2007
Article Resource
Summary:

This article discusses the Operations Plan as an action document to coordinate the activities of the company towards achieving the overall goals and mission.

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Understanding Market Research
FastTrac
3/20/2007
Article Resource
Summary:

Whether you are designing marketing campaigns, buying an existing business, or expanding into new markets, information provided through marketing research is essential to making successful decisions.

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Value Proposition
FastTrac
3/20/2007
Article Resource
Summary:

This article discusses the benefits of having a clear, compelling value proposition and provides guidelines to creating this statement that will compel customers to buy your products or services.

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Watching Trends
FastTrac
3/20/2007
Article Resource
Summary:

Entrepreneurial success is related to the entrepreneur's ability to spot trends. This article identifies potential sources of trends that every entrepreneur should be reviewing.

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