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Entrepreneurs : Article

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Product/Service Features and Benefits
FastTrac
1/18/2007
Article Resource
Summary:

When developing and marketing products and services, it is critical to clearly understand and communicate the offering's features and benefits.

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Product/Service Life Cycle
FastTrac
1/18/2007
Article Resource
Summary:

Knowing where your products or services are in their life cycle will help you make refinements or adjustments to align them with your business strategy.

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The Language of Business
FastTrac
1/26/2007
Article Resource
Summary:

To succeed in business, entrepreneurs must understand the language of business, which enables them to evaluate financial reports and make better decisions.

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The Entrepreneur's Ever-Changing Role
FastTrac
1/19/2007
Article Resource
Summary:

The entrepreneur's role changes throughout the stages of a business beginning with managing day-to-day operations and advancing to leading for growth.

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Adapting to the Market
FastTrac
1/18/2007
Article Resource
Summary:

Businesses that can align their product and service offerings with both their business strategy and the customers' needs will grow the strongest businesses and maintain their success in the long run.

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Address Your Limitations and Reduce Your Liabilities
FastTrac
1/18/2007
Article Resource
Summary:

Addressing limitations and liabilities helps entrepreneurs analyze their business's ability to produce products, deliver services, and create new products and services.

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Advertising
FastTrac
1/25/2007
Article Resource
Summary:

Many forms of advertising can be used by companies today but the only effective form of advertising is the one that reaches the eyes and ears of your intended audience.

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Stay Within Your Core Competencies
FastTrac
1/18/2007
Article Resource
Summary:

Although some companies can thrive by pushing beyond their current strengths, it makes sense to continue to offer products and services within a company's current core competencies.

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Protecting Your Product/Service
FastTrac
1/26/2007
Article Resource
Summary:

Entrepreneurs should take great care to protect the time, effort, money, and value they have invested in a business including its intellectual property.

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Providing Adequate Production Facilities
FastTrac
1/18/2007
Article Resource
Summary:

Production planning involves evaluating your current production facilities to determine how effectively it fits with your overall growth plan.

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