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Entrepreneurs : Article

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Measuring Financial Performance
FastTrac
3/12/2007
Article Resource
Summary:

As the first indicator of profitability, a firm's gross margin will establish the goals that will drive the action plans of almost every department. The second indicator, Operating Expenses, should be assessed just as carefully.

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Measuring Performance
FastTrac
3/9/2007
Article Resource
Summary:

Performance standards will be of little value if the entrepreneur never measures actual performance against the standards. Ongoing measurement assures that a business stays on track.

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Mergers and Acquisitions: An Introduction
Sherman Andrew J
4/30/2001
Article Resource
Summary:

This article, first in a series of seven, defines the terms and types of corporate marriage. Know the rationale for merging in various industries and the goals entrepreneurs seek to achieve before you take the plunge.

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Monitoring and Controlling Marketing
FastTrac
1/18/2007
Article Resource
Summary:

There are four aspects to evaluating the effectiveness of your marketing activities--external factors, cost-benefits, feedback, and long term perspective.

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Monitoring the Budget
FastTrac
9/25/2006
Article Resource
Summary:

Compare actual financial figures to your budget at least monthly. You may need to adjust the budget during the year to reflect new information.

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Mutual Respect and the African-American Consumer
Graves Earl G
2/1/1999
Article Resource
Summary:

Earl Graves, the founder and publisher of Black Enterprise Magazine, offers statistical evidence and his own business experience to explain businesses lose out when they dismiss the fact that the African-American consumer is most interested in a product or service's business value, not it's perceived social value. The incorrect assumptions about the African-American market that many businesses make can be corrected through, as Graves has discovered, with persistence and careful explanations of the overwhelmingly positive qualities of the African-American consumer.

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Nature or nurture? Decoding the DNA of the entrepreneur
Ernst and Young
6/9/2011
Article Resource
Summary:

Ernst & Young releases report that provides some insights into the minds of today’s most successful entrepreneurial leaders and discern what makes them successful.

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Need a Loan? Ask the Boss
Needleman Sarah E
6/4/2010
Article Resource
Summary:

Every year, business owner Jim Fab lends his 25 employees as much as $4,000 interest-free for personal expenses they can't afford up front, ranging from down payments on homes and cars to funeral and legal fees.  Most pay him back - eventually.

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Negotiating Both Sides of the Deal
LemmonsPoscente Michelle
6/1/2006
Article Resource
Summary:

The challenges of working for both the talent the company represents and the clients who buy that talent are discussed by this veteran negotiator. The most important factors in her success: knowing the product and understanding what clients really need.

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Obama Renews Push for $30 Billion Small Business Plan
Holland Steve
5/25/2010
Article Resource
Summary:

WASHINGTON (Reuters) - President Barack Obama is to renew a push on Tuesday to persuade the U.S. Congress to approve a $30 billion plan to spur lending to small businesses and trigger job creation.

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