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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
Excellent suppliers keep their promises, providing supplies and services when you need them.
There are four aspects to evaluating the effectiveness of your marketing activities--external factors, cost-benefits, feedback, and long term perspective.
Leading an entrepreneurial organization primed for growth requires that the right people are filling the right roles on your management team.
When developing and marketing products and services, it is critical to clearly understand and communicate the offering's features and benefits.
Knowing where your products or services are in their life cycle will help you make refinements or adjustments to align them with your business strategy.
Production planning involves evaluating your current production facilities to determine how effectively it fits with your overall growth plan.
If you're building a company for growth, don't ignore public relations but don't overdo it. The author says PR is much more than press releases-it's also about building relationships with investors, industry experts, and reporters to educate them about your product and industry.
Shannon Henry, former writer of The Washington Post's "The Download" column, gives advice as a journalist to entrepreneurs about working with the media to generate publicity. This includes researching the publications you're interested in and making sure to give reporters a "news hook" about your firm.
Participating in trade shows is a significant way to earn press coverage and publicity for your company. This author provides a nine-step plan to execute a solid trade show presence, such as meet with media at the show and allow attendees to demo your product or service.
When entrepreneurs sign up strategic partners, the primary focus often is on development and sales of products or services. For their protection, however, entrepreneurs also need to focus on crafting a proper legal framework in the event the partnership needs to be terminated.
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