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Entrepreneurs : Article

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Market Definition for the Life Sciences
FastTrac
3/20/2007
Article Resource
Summary:

When developing and marketing life sciences products and services, it may be necessary to take a slightly different approach to defining and narrowing potential markets.

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Marketplace Research
FastTrac
3/20/2007
Article Resource
Summary:

Finding and using market information to anticipate customer demands can provide invaluable business growth information.

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Secondary Research
FastTrac
3/20/2007
Article Resource
Summary:

Although sometimes out-of-date or unspecfic, secondary research can provide an abundance of information in a relatively easy and affordable way.

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The Elevator Pitch
FastTrac
3/20/2007
Article Resource
Summary:

When asked about your business, you need to have a quick and compelling answer ready--you need an elevator pitch. This article discusses the important aspects of developing and delivering your elevator pitch.

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Understanding Market Research
FastTrac
3/20/2007
Article Resource
Summary:

Whether you are designing marketing campaigns, buying an existing business, or expanding into new markets, information provided through marketing research is essential to making successful decisions.

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Value Proposition
FastTrac
3/20/2007
Article Resource
Summary:

This article discusses the benefits of having a clear, compelling value proposition and provides guidelines to creating this statement that will compel customers to buy your products or services.

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Watching Trends
FastTrac
3/20/2007
Article Resource
Summary:

Entrepreneurial success is related to the entrepreneur's ability to spot trends. This article identifies potential sources of trends that every entrepreneur should be reviewing.

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What Makes a Good Technology Business Concept?
FastTrac
3/20/2007
Article Resource
Summary:

This article discusses positive attributes and fatal flaws of technology and life sciences business concepts.

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Cash Flow: Alternative Sources
FastTrac
3/12/2007
Article Resource
Summary:

This article discusses the advantages and disadvantages of obtaining needed cash through alternative sources that may not be typically considered. It also discusses specific sources that may provide the cash needed.

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Cash Flow: Internal Sources
FastTrac
3/12/2007
Article Resource
Summary:

This article discusses the advantages and disadvantages of obtaining needed cash through internal sources. It also discusses specific sources that typically provide internal cash.

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