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Entrepreneurs : Article

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Assessing Industry Potential
FastTrac
8/28/2006
Article Resource
Summary:

When evaluating industry potential, key considerations include its current size and rate of growth as well as profitability characteristics and trends.

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Clarifying Your Vision
FastTrac
8/28/2006
Article Resource
Summary:

Entrepreneurs should articulate their purpose in a specific three-year vision statement with specific goals for growth.

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Gearing Up for Growth
FastTrac
8/28/2006
Article Resource
Summary:

As entrepreneurs plan for growth, they identify the key issues that provide useful information. Consider how one entrepreneur takes an indepth look at her business and uses this insight to clarify a vision and set clear goals for her business.

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A Guide to Using Google Analytics
DeSoto Alden
9/1/2006
Article Resource
Summary:

Google Analytics is a free service that shows you how visitors found your Web site and how they interact with it. This information is useful especially for online marketers who want to focus their limited marketing resources and get the most value from their online advertising.

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Developing Online Publications
Smart Todd
9/1/2006
Article Resource
Summary:

Online publishing is a key tool for building credibility and growing relationships for your business. To attract customer attention to your products, direct your communications to the right customers with the right message.

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Giving Online Marketing a Greater Share
Topping Chris
9/1/2006
Article Resource
Summary:

In today's e-marketplace, allocating a larger portion of the budget to online marketing pays off for Petals, a silk floral company. The author writes about his company's commitment to using the Internet to positively impact sales.

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Handling Online Customer Feedback
Zeltzer Alysa Villafranco John
9/1/2006
Article Resource
Summary:

This article provides ideas on how you can respond to online customer feedback (especially when it's anonymous) to protect your company's reputation and to bolster your online marketing strategy.

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Pay Per Click for Targeted Results
Kenefake Jerry
9/6/2006
Article Resource
Summary:

Pay-per-click advertising can be a great tool for qualifying prospects, driving them to your Web site, and ultimately increasing sales. Read how this entrepreneur has refined his use of sponsored links and pay-per-click advertising to zero in on his target niche, doubling order sizes and boosting overall sales three-fold.

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Determine Market Potential
FastTrac
9/20/2006
Article Resource
Summary:

Determine the market potential of business's products or services by examining the key factors presented in this article.

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Evaluating Your Business Model
FastTrac
9/20/2006
Article Resource
Summary:

During the planning process, entrepreneurs must evaluate their business model to ensure that the current model will support growth.

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