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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
When evaluating industry potential, key considerations include its current size and rate of growth as well as profitability characteristics and trends.
Although sometimes out-of-date or unspecfic, secondary research can provide an abundance of information in a relatively easy and affordable way.
A business strategy incorporates business and personal goals into a competitive advantage that will successfully carry the business into the future.
During the planning process, entrepreneurs must evaluate their business model to ensure that the current model will support growth.
Knowing where your products or services are in their life cycle will help you make refinements or adjustments to align them with your business strategy.
Developing effective marketing strategies can be the difference in the success of roughly equal products and services.
When developing and marketing products and services, it is critical to clearly understand and communicate the offering's features and benefits.
Determine the market potential of business's products or services by examining the key factors presented in this article.
When developing and marketing life sciences products and services, it may be necessary to take a slightly different approach to defining and narrowing potential markets.
Make e-mail your ally to enhance the way you market and sell products and services over the Internet, writes this technological entrepreneur. As you turn to e-commerce, turn first to e-mail to develop a list of potential customers who also want to hear from you, get the word out about your offerings, and eventually customize your pitches for individual buyers, the author advises. Just avoid the big e-mail no-no: spamming.
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