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Entrepreneurs : Article

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Assessing Industry Potential
FastTrac
8/28/2006
Article Resource
Summary:

When evaluating industry potential, key considerations include its current size and rate of growth as well as profitability characteristics and trends.

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Secondary Research
FastTrac
3/20/2007
Article Resource
Summary:

Although sometimes out-of-date or unspecfic, secondary research can provide an abundance of information in a relatively easy and affordable way.

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Defining Your Business Strategy
FastTrac
9/28/2006
Article Resource
Summary:

A business strategy incorporates business and personal goals into a competitive advantage that will successfully carry the business into the future.

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Evaluating Your Business Model
FastTrac
9/20/2006
Article Resource
Summary:

During the planning process, entrepreneurs must evaluate their business model to ensure that the current model will support growth.

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Product/Service Life Cycle
FastTrac
1/18/2007
Article Resource
Summary:

Knowing where your products or services are in their life cycle will help you make refinements or adjustments to align them with your business strategy.

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The Importance of Marketing
FastTrac
2/6/2007
Article Resource
Summary:

Developing effective marketing strategies can be the difference in the success of roughly equal products and services.

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Product/Service Features and Benefits
FastTrac
1/18/2007
Article Resource
Summary:

When developing and marketing products and services, it is critical to clearly understand and communicate the offering's features and benefits.

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Determine Market Potential
FastTrac
9/20/2006
Article Resource
Summary:

Determine the market potential of business's products or services by examining the key factors presented in this article.

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Market Definition for the Life Sciences
FastTrac
3/20/2007
Article Resource
Summary:

When developing and marketing life sciences products and services, it may be necessary to take a slightly different approach to defining and narrowing potential markets.

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E-Mail: Your E-Commerce Ally
Feld Bradley
5/1/1999
Article Resource
Summary:

Make e-mail your ally to enhance the way you market and sell products and services over the Internet, writes this technological entrepreneur. As you turn to e-commerce, turn first to e-mail to develop a list of potential customers who also want to hear from you, get the word out about your offerings, and eventually customize your pitches for individual buyers, the author advises. Just avoid the big e-mail no-no: spamming.

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