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Getting Revenues from a Big Partner
Horgen Harald
12/1/2006
Article Resource
Summary:

When structured properly, a strategic partnership with a large company can catalyze a small firm's growth. In establishing a partnership, entrepreneurs should focus on how their product will be sold, who will sell it, and how the partner will facilitate sales growth.

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Managing and Measuring the Value of Partnerships
Horgen Harald
12/1/2006
Article Resource
Summary:

Careful measurement and management of your partnerships can protect entrepreneurs from entering into agreements with the wrong strategic partners, and it can provide a sound basis for making the most of productive partnerships.

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A Trademark Tale
Hron Frederic
6/12/2000
Article Resource
Summary:

A company's name is a major intangible asset--but even a federal trademark may not be enough to protect it. This entrepreneur, owner of a media services business, discovered the difficulty in defending his intellectual property against a competitor with deeper pockets. Although he expected to win his case, the prohibitive cost of going to trial led instead to a settlement.

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Selecting CEOs with the Right Character Traits
Jameson James D
3/1/2006
Article Resource
Summary:

When looking to recruit CEOs for his companies, the entrepreneur author argues it's critical to consider in candidates a range of character traits, such as broad experience, objectivity, and respect for others. He shares his experiences in making the right and sometimes wrong hires and reveals key lessons learned.

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Five Reasons to Outsource E-mail Send
Jennings Jeanne S
5/1/2007
Article Resource
Summary:

This marketing expert and author provides five reasons why outsourcing e-mail marketing to a reputable e-mail service provider can optimize your return on investment.

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All the World's a Niche
Johnson Robert L
2/1/1999
Article Resource
Summary:

Niche companies needn't be intimidated by their large corporate competitors because even the biggest companies must be adept at marketing differently to discreet audiences, writes the author, who founded the country's leading black-owned media concern. The solution is to stick to your specialty, maintain excitement with new ideas, and commit resources to expanding the brand.

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Four Questions to Ask Yourself Before Starting A Business
Johnson Emma
4/12/2010
Article Resource
Summary:

Not so fast, Martha Stewart.

OK, you're special. You are talented and one of the best at what you do. But that doesn't mean that you're equipped to run your own business--even one within a field or industry you've been working in or following for years.

To wit: 627,200 new businesses opened in the U.S. in 2008--the same year 595,600 businesses shuttered and 43,546 filed for bankruptcy, according to the U.S. Small Business Administration (SBA). Likewise, 30% of small businesses fail within the first two years and half close shop within five years, according to the SBA.

The fact of the matter is that far too many people launch their own companies for all the wrong reasons and without the tools it takes to succeed. Before handing in your notice and signing a lease on an office, it's imperative you take a hard look at yourself in the salaried eye and ask yourself a few critical questions that could mean the difference between a fulfilling life as your own boss and speed-dialing a bankruptcy lawyer.

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Entrepreneurial Outsourcing: Operating Like the Big Guys
Kauffman Mason
6/1/2005
Article Resource
Summary:

The founder of three companies in the outsourced shipping business advises entrepreneurs to turn to outsiders for all services that aren't core to the business.

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Entrepreneurial Outsourcing: Operating Like the Big Guys
Kauffman Mason
9/1/2007
Article Resource
Summary:

Mason Kauffman launched his first company with himself as the only employee. He quickly embraced outsourcing as the savior that would allow him to leverage his core competencies. He knew that's how his company would grow. Along the way he learned a lot about the ins and outs of outsourcing. He shares some of those lessons here.

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Weekly Update, Issue 44, August 18, 2010
Kauffman Foundation
8/18/2010
Article Resource
Summary:

The words of the Entrepreneur's Pledge have lived in your heart and mind, but now they can live on the wall in your company or even your home! The Kauffman Foundation is issuing this limited edition poster — at no charge — to the first 200 people who email Build A Stronger America with their full name and mailing address.

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