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Having the Relationship -- Even With the VCs
Lawton Jennifer
11/1/1997
Article Resource
Summary:

Venture capitalists aren't the vultures they're said to be. They're just investors, and the key to dealing with investors is having a relationship, according to this witty exchange between the author and her construct, the Everyman-entrepreneur, who discuss financing at a typical gathering for entrepreneurs.

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The Two Faces of Niche Marketing
Lawton Jennifer
2/1/1999
Article Resource
Summary:

Niche businesses either start with specific offerings for a discreet audience or carve out specialities within a broader base. Either way, entrepreneurs who operate niche companies must understand themselves, their goals, and their customers, in order to deliver marketing campaigns that are simple and effective.

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The Just-Right Business Plan
Lawton Jennifer
3/1/1999
Article Resource
Summary:

Entrepreneurs need a "just-right" business plan, one that provides a measuring stick for fast growth without overtaking performance, writes this computer-consulting entrepreneur.

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Building the Creative Company
Lebesch Jeff
6/1/2003
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Summary:

Creativity is all about finding innovative solutions to difficult problems, says an engineer who did just that to build what is now the country's fifth largest craft brewery. The article looks at how that principle applies to manufacturing, management, marketing and product development.

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Creative Research to Test Assumptions
Leibel Kevin
4/1/2007
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Summary:

This entrepreneur attributes his success to a philosophy built on persistence, creativity, and a penchant for asking, "Why not?" His path as an entrepreneur is rooted in creative, out-of-the-box market research capabilities.

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Negotiating Both Sides of the Deal
LemmonsPoscente Michelle
6/1/2006
Article Resource
Summary:

The challenges of working for both the talent the company represents and the clients who buy that talent are discussed by this veteran negotiator. The most important factors in her success: knowing the product and understanding what clients really need.

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Aligning Compensation With Business Goals
Lieberman William
3/30/2006
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Summary:

This veteran entrepreneur recommends a top-down approach to ensure a company's overall strategic goals drive the compensation plan. When clear objectives (including revenue targets) are defined for the business, entrepreneurs can better determine sales targets as well as how sales reps can help grow the company.

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Pursuing Venture Capital
Link William J
4/1/2003
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Summary:

Entrepreneurs seeking venture capital - a major source of funding for growth - need to approach these investors as both sellers of their company's future and buyers of financing services, writes a venture capitalist and former entrepreneur, who provides a targeted plan for addressing each.

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Sweat, Spending and Serendipity: Practical Advice for Entrepreneurs Selling Professional Services
Lotane Phil
1/15/2004
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Summary:

Tactics for selling services are offered by an entrepreneur whose consulting firm places temporary senior-level talent in finance, law, and other disciplines in early-stage and growth companies.

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Are You a Walt Disney or a Roy Disney?
Maddock G Michael Louis Viton Raphael
3/30/2010
Article Resource
Summary:

Perhaps no other country celebrates innovation the way America does.

This passion for inventions started early in our history. Did you know that George Washington signed the First U.S. Patent Grant on July 31, 1790, and the patent examiner was none other than Thomas Jefferson? (Thank you, Google (GOOG)!) In America, we're reminded of the life-changing power of inventiveness every day. Some of the greatest inventors of yesterday spawned the greatest brands of today. What do the names Chrysler, Coleman, Goodyear (GT), Campbell (CPB), Colt, and Edison mean to you? Cars, tents, tires, soup, guns, and the electric lightbulb, of course.

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