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It's Not Whether You Win or Lose. It's How You Sell the Game
Wachter Paul
6/24/2010
Article Resource
Summary:

From behind home plate, Jason Klein and Casey White look proudly at the Reading Phillies' flamethrower Phillippe Aumont.  It's not his high-priced arm they're admiring, It's what he's wearing.  "They're the only team with pink on their uniforms," White says.

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10 Things I Learned From Launching a Company in a Recession
Von Tobel Alexa
4/13/2010
Article Resource
Summary:

Two years ago I had an idea for a website. I decided to leave a well paying job, invest all of the money I made post college, and began to start the terrifying journey of building a company. Today, I want to share the ten most powerful things I learned about turning that idea into a business at a time when the economy was at its worst, and capital was scarce. Many of the tips I'm sharing with you were passed down from others who were kind enough to share their experiences and insight with me.

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Make Someone Happy -- Your Customer
Vernon Lillian
7/1/1998
Article Resource
Summary:

Making customers happy is the key to an entrepreneur's single most important job--identifying, finding, and keeping customers, says the founder of one of the country's premier direct-mail businesses. Company owners must devise a system for maintaining rapport with buyers even as the business grows, the author advises. Included are suggestions for doing so, such as selecting the right products for the right customers and offering money-back guarantees.

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Branding: The Power of Personality
Vernon Lillian
10/8/2001
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Summary:

At a time when branding is more important than ever for entrepreneurs, Lillian Vernon, the doyenne of direct-mail retailing, talks about branding herself to reach her customers. In the past half century, the strategy has enabled her company to get valuable publicity, as well as more easily extend its product line and weather times of crisis, the author writes.

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Using Creativity to Stand Out in a Competitive Marketplace
Vernon Lillian
6/22/2003
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Summary:

Marketing creatively will enable entrepreneurial retailers to prosper in difficult or changing times, writes the founder of a venerable direct marketing company. The author offers examples of creative marketing from the company's half century in business.

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Mission Hills Builds for China’s Golf Boom
Veach Emily
6/27/2010
Article Resource
Summary:

When you run the biggest golf resort in the world and you bring a weak game, you play.  Early and often, night and day.  That's what Ken Chu did when he became vice-chairman of Mission Hills Group.  The company opened the first course on what is now a sprawling 12-course club in Shenzhen, China, in 1994, and is building a 10-course venue in Hainan, the southern Chinese island Beijing is backing a tourism hub.

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Building Trust In Entrepreneurial Outsourced Relationships
Valluru Hari K Vallurupalli Kiran
6/15/2005
Article Resource
Summary:

The founders of a provider of outsourced information technology services advise that entrepreneurial companies maximize trust with vendors.

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Negotiating for Mutual Gain
Ury William
6/1/2006
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Summary:

The author, a distinguished global expert on negotiations, argues the Knowledge Revolution makes it especially easier for both sides of a negotiation to gain. With this Revolution comes a revolution in decision making and dispute resolution, leading to networks of negotiation.

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Ten Focus Group Tips
Ueng Grace W
4/1/2007
Article Resource
Summary:

Market research results can help an entrepreneur change company behavior. To that end, this author recommends a ten-step plan for tapping the power of focus groups to conduct research that is immediately actionable.

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Investor Fear is Back
Twin Alexandra
7/22/2010
Article Resource
Summary:

What a difference a month makes. Roughly four weeks ago, the Dow was at an 18-month high, Wall Street's fear gauge, the VIX , was at a three-year low

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