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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
At a time when branding is more important than ever for entrepreneurs, Lillian Vernon, the doyenne of direct-mail retailing, talks about branding herself to reach her customers. In the past half century, the strategy has enabled her company to get valuable publicity, as well as more easily extend its product line and weather times of crisis, the author writes.
Combining the allure and fun of an Australian theme with savvy advertising and PR, plus sports-related sponsorships led Outback Steakhouse to the top slotted brand in the steakhouse business, with over 700 locations globally.
Managing cash flow can be tricky, but building strong relationships with everyone involved in your business can make that task easier. The Founder of the Louis J. Grasmick Lumber Co. has discovered that managing revenue becomes easier when you have a loyal customer base and carefully selected accounts. He shares his view on creating revenue through emphasizing the importantce of strong relationships.
Running your own business on your own terms means freedom in your schedule and approach. It can also mean slim funding. This Co-founder of The Baby Einstein Company was seeking to avoid entanglement with venture capitalists and found that doing business on a cash-only basis was the answer.
Fickle clients, fast growth, creative people -- crazy business! This entrepreneur watched his firm grow swiftly and his financial records become increasingly more complex, all while doing business with people whose first priority was not finishing the project on budget. He shares his experience dealing with creative workers, a quickly growing business, and his solution: strictly managed cash flow.
Because he makes a living at sorting through the finances of failing companies, this turnaround specialist knows that the single most important approach for building new companies or salvaging dying ones is careful cash flow management. This entrepreneur writes on the balancing act and the pitfalls to avoid while managing your money.
Knowing how to work the system gives you control over one of the most important issues concerning your business: the ability to handle your cash. Whether you're black or white, whether you're running a freshly funded business or a proven establishment, cash flow matters. The publisher of Black Enterprise shares what he's learned about diligent cash-flow management during three decades in the magazine business.
After coaching others in spin control for years, a cash-strapped entrepreneur had to face the music-and the media-himself. He drew on long-cultivated relationships to tell his story accurately and bring his business out of receivership. Being both proactive and honest, he says, is essential in a crisis situation.
How do you survive personally when your business goes bust? In an article that is both realistic and compassionate, the author lays out a financial plan for the seven lean years. Stash away cash during the fat years, downsize quickly once the handwriting is on the wall, and consider moving to a lower-cost geographic area are among his suggestions.
Careful preparation is the key to a successful sale. Selecting the negotiating team, auditing for legal problems, writing the offering memorandum and, above all, fixing up your financials are all part of the process. This article leads you through the necessary steps.
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