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Trade Shows: A Key Tool For Marketers
Krotz Joanna L
1/4/2007
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Summary:

Participating in trade shows is a significant way to earn press coverage and publicity for your company. This author provides a nine-step plan to execute a solid trade show presence, such as meet with media at the show and allow attendees to demo your product or service.

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Anticipating Early Termination of a Strategic Partnership
Porper Daniel S
12/1/2006
Article Resource
Summary:

When entrepreneurs sign up strategic partners, the primary focus often is on development and sales of products or services. For their protection, however, entrepreneurs also need to focus on crafting a proper legal framework in the event the partnership needs to be terminated.

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Befriending an Elephant: Partnering with Global Giants
Magelli Paul Jr
12/1/2006
Article Resource
Summary:

The entrepreneur recounts how his firm went from being one of 50 tactical suppliers for a large firm to joining its exclusive club of strategic partners. The key: first understand these large firms' challenges and deliver solutions that would transform their businesses.

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Evaluating and Selecting a Strategic Partner
Peek Donna
12/1/2006
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Summary:

For effective strategic partner recruitment, the author recommends an eight-step plan, which includes identifying your target market, developing partner selection criteria, and developing an alliance plan with a selected partner.

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Five Strategies for Partnering with Larger Companies
Wingo Scot
12/1/2006
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Summary:

After years of bumps and bruises acquired in partnering his small firm with large ones, the entrepreneur shares his lessons learned along the way. He outlines a five-step partner consideration process, which includes researching potential partners for proper fit and using your small size to your advantage.

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Getting Revenues from a Big Partner
Horgen Harald
12/1/2006
Article Resource
Summary:

When structured properly, a strategic partnership with a large company can catalyze a small firm's growth. In establishing a partnership, entrepreneurs should focus on how their product will be sold, who will sell it, and how the partner will facilitate sales growth.

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Joint Product Development - Who Owns What?
Fuscoe John M
12/1/2006
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Summary:

When getting ready to engage with a strategic partner, entrepreneurs should enter into a written agreement when working with these partners to ensure, among other items, the proper assignment of invention terms and various representations and warranties.

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Managing and Measuring the Value of Partnerships
Horgen Harald
12/1/2006
Article Resource
Summary:

Careful measurement and management of your partnerships can protect entrepreneurs from entering into agreements with the wrong strategic partners, and it can provide a sound basis for making the most of productive partnerships.

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Strategic Partners: The Ones on Speed Dial
Jagemann Paula L
12/1/2006
Article Resource
Summary:

In selecting a strategic partner for your company, do your homework first. With United Stationers as a partner, Paula Jagemann was able to grow revenues $0 to $18 million within eighteen months, deliver top customer service, and generate a high percentage of repeat customers.

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Top Ten Questions about Biotech Strategic Alliances
Wofford Bill
12/1/2006
Article Resource
Summary:

Biotech entrepreneurs face unique business challenges in bringing their products to market. To partner effectively in the biotech space, this question-and-answer article identifies key tasks, including advice on term sheets, intellectual property protection, and treatment of royalties.

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