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Entrepreneurs : Article

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Using Investment Bankers to Sell Your Company
Geshwiler James
7/1/2006
Article Resource
Summary:

A critical early step in preparing your company for sale is hiring an investment banker to guide you. The ten-point set of guidelines contained in this article will help you recruit and hire the right investment banker.

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Using Intellectual Property Attorneys
FastTrac
2/2/2007
Article Resource
Summary:

Every business has some form of intellectual property and many businesses will need the help of an intellectual property attorney to sort it all out.

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Using Credit Cards: Watch the Fine Print
Fergerson Wendy
3/1/2007
Article Resource
Summary:

In the first three years of running her printing solutions company, Wendy Fergerson borrowed roughly $60,000 per month on credit cards without paying any interest. Out of that experience, she recommends credit cards as a way to bootstrap a company as long as you pay attention to the details on each card for which you apply.

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Using Creativity to Stand Out in a Competitive Marketplace
Vernon Lillian
6/22/2003
Article Resource
Summary:

Marketing creatively will enable entrepreneurial retailers to prosper in difficult or changing times, writes the founder of a venerable direct marketing company. The author offers examples of creative marketing from the company's half century in business.

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Using Consultants, Contractors, or Advisers
FastTrac
2/2/2007
Article Resource
Summary:

As your company grows, you'll need to obtain specialized and technical advice on a regular basis. Consider using outside professionals because they are usually less expensive than hiring full-time staff when you have a project needing outside expertise.

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Using Branding to Increase Sales
FastTrac
1/25/2007
Article Resource
Summary:

This article discusses one of the most effective market strategies for any company, creating a company brand.

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Use Your Leadership Presence to Inspire
Baldoni John
5/5/2010
Article Resource
Summary:

In times of crisis people always look for inspirational leaders. What makes for inspiration is subjective, but there is one common element when speaking about leaders who inspire: they have a strong leadership presence.

By presence we mean "earned authority." That is, people follow your leadership because you are a proven quantity, whose credibility rests on your having gotten things done. Every leader must aspire to demonstrate presence in order to inspire; this is a theme explored in a new book, 12 Steps to Power Presence: How Leaders Assert their Authority to Lead.

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Use Social Media to Enable Innovation
OPENForum
4/21/2010
Article Resource
Summary:

Social media tools have many important business uses. One of the most powerful is the ability to foster innovation. With social media, businesses can tap into the needs, desires and opinions of a wide audience — and connect with a highly targeted group that is directly relevant to their businesses. These connections can be invaluable sources for new ideas and alternative ways of thinking.

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Understanding the Various Types of Intellectual Property
Sherman Andrew J
8/1/2006
Article Resource
Summary:

This article is a primer for entrepreneurs who need to understand the basics of intellectual property law as a precursor to selecting how to protect their intangible assets, trade secrets and know-how, trademarks and trade names, patents and patent applications, and copyrights.

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Understanding the Patent Process from Soup to Nuts
Sherman Andrew J
8/1/2006
Article Resource
Summary:

This article provides an expert explanation of the various kinds of patents, including utility patents and design patents, along with a practical description of the complete patenting process.

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