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Entrepreneurs : Article

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The Blessing of Complaints: How Rantings and Ravings Can Help You Succeed
Smilor Ray
3/26/2001
Article Resource
Summary:

When customers complain, you're getting market intelligence for free. Treat every gripe as a chance to fix the problem and build your company's reputation for good service.

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Listen for the Electricity
Smilor Ray
1/1/2005
Article Resource
Summary:

The toughest and most important job of an entrepreneur is to select the people to bring into his or her company. The author suggests a way to do this: listen for the electricity.

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Reaching a Sisterhood of the Needy
Smale Alison
6/29/2010
Article Resource
Summary:

It is now part of the lives of many professional women in the developed world to worry about what to do to improve the lot of their less fortunate sisters.

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A Formula For Sales Success
SittigRolf Andrea
6/1/2010
Article Resource
Summary:

Like every salesperson, I have a set quota I'm responsible for meeting each month.  The difference is, it's self-imposed since I'm my own boss.  Small-business owners might be happy to learn there is a formula to help you reach your goals consistently each month.

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Sexual Harassment in the Workplace II: How to Deal With It
Sherman Andrew J
12/18/2000
Article Resource
Summary:

Educating your employees about the consequences of violating company policy may prevent sexual harassment problems. Here's how to ensure compliance and avoid lawsuits.

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Safeguarding Your Trade Secrets II: Misappropriation
Sherman Andrew J
1/29/2001
Article Resource
Summary:

Taking reasonable steps to protect your trade secrets gives your company a stronger basis for legal action in the event of misuse. Read more to find out what safeguards and remedies are available.

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Protecting Trademarks I: Definition
Sherman Andrew J
2/12/2001
Article Resource
Summary:

Trademark protection may help a growing company establish, maintain and expand market share. This column, first of a series of three, explains how to meet the criteria for eligible words and symbols when you choose a trademark for your product or company.

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Protecting Trademarks II: Registration
Sherman Andrew J
2/19/2001
Article Resource
Summary:

Here's how to constitute and file an application to register your trademark. This column, second in a series, also lists the benefits of getting your mark onto either the Principal or the Supplemental Register, or both.

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Protecting Trademarks III: Enforcement
Sherman Andrew J
2/26/2001
Article Resource
Summary:

Once your trademark is registered, you'll need an active program to protect its use and ensure compliance. Detailed guidelines, monitoring and taking action against infringers can help.

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Mergers and Acquisitions: An Introduction
Sherman Andrew J
4/30/2001
Article Resource
Summary:

This article, first in a series of seven, defines the terms and types of corporate marriage. Know the rationale for merging in various industries and the goals entrepreneurs seek to achieve before you take the plunge.

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