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Entrepreneurs : Article

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Bootstrapping: From the Trenches to a State of Mind
Welch Alex
3/1/2007
Article Resource
Summary:

In 2003, Alex Welch observed that e-commerce and social networking users were in need of an easy-to-use centralized hub to store and publish media. In this article, he explains how he founded a company based on this idea by bootstrapping his startup and later raising outside money.

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Branding for Results
Carey WR Max
10/15/2001
Article Resource
Summary:

Learn how a clearly defined brand identity can help build your business, even in the face of fierce competition.

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Branding: The Power of Personality
Vernon Lillian
10/8/2001
Article Resource
Summary:

At a time when branding is more important than ever for entrepreneurs, Lillian Vernon, the doyenne of direct-mail retailing, talks about branding herself to reach her customers. In the past half century, the strategy has enabled her company to get valuable publicity, as well as more easily extend its product line and weather times of crisis, the author writes.

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Break-Even Analysis
FastTrac
3/20/2007
Article Resource
Summary:

Understanding your break-even point can help you establish a range of profitable prices and give you insight into how much you must sell to meet costs.

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Bringing Experience to the Board
Marion Vicki
5/1/2006
Article Resource
Summary:

This serial entrepreneur shares the story of how she came to understand the importance of recruiting experienced entrepreneurs to her board of directors. In one instance a new director advised her to hold off accepting an offer for her company, enabling the company to grow and gain value for potential sale later.

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Bringing an Innovative Razor to the Masses
Meece Mickey
5/14/2010
Article Resource
Summary:

L.P.I. Consumer Products makes and distributes patented ShaveMate all-in-one razors that feature shaving cream dispensed from the handle.

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Buck Knives Goes Lean(er) for Growth
Buck Charles B CJ
8/1/2007
Article Resource
Summary:

As Buck Knives, Inc., celebrated a century in business, it also faced a cash crunch that was putting it out of business. CEO CJ Buck shares how his team took dramatic action (including moving the company from Southern California to northern Idaho) to fend off high-quality global competitors and to turn the historic and highly regarded company around with its own version of the Toyota Production System (TPS).

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Budgeting Strategies
FastTrac
9/27/2006
Article Resource
Summary:

Budgeting, forecasting, and projecting mean fundamentally the same thing--estimating future amounts based on information you already know.

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Building Trust In Entrepreneurial Outsourced Relationships
Valluru Hari K Vallurupalli Kiran
6/15/2005
Article Resource
Summary:

The founders of a provider of outsourced information technology services advise that entrepreneurial companies maximize trust with vendors.

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Building Your Company's Innovation Strategy
Klopp Kenneth Hap
5/10/2006
Article Resource
Summary:

The entrepreneur who founded and ran The North Face (from its inception onward) tells his story about how his company was driven by the overwhelming need for innovation and a solid innovation strategy. To succeed in his industry, the author reveals his step-by-step method he used to innovate and eventually surpass the competition while building one of the industry's venerable brands.

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