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Entrepreneurs : Article

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Customers Drive Growth
Bragg Susan L
3/1/2007
Article Resource
Summary:

Dr. Susan Bragg bootstrapped her company by driving customer connections and partnerships. While bootstrapping with revenues, personal funds, and a small loan, she started her technology company and has grown it by penetrating her market via customer interaction.

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Defining Your Business Strategy
FastTrac
9/28/2006
Article Resource
Summary:

A business strategy incorporates business and personal goals into a competitive advantage that will successfully carry the business into the future.

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Defining the Operational Goal
FastTrac
3/20/2007
Article Resource
Summary:

Whether you are looking at improving how you currently run your business or planning significant expansion, the operations of your business are critical to your success.

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Design the Right Compensation Plan for Your Business
Carpenter Susan
6/1/2007
Article Resource
Summary:

Much work is involved in developing an executive compensation plan that keeps your company competitive, integrates short- and long-term goals, and contains performance measurement systems that tie back to compensation. Well-devised packages drive organizational goals and objectives and your top talent.

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Determine Market Potential
FastTrac
9/20/2006
Article Resource
Summary:

Determine the market potential of business's products or services by examining the key factors presented in this article.

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Digital Magazines Don’t Encourage Socializing
Bilton Nick
6/29/2010
Article Resource
Summary:

You've got to hand it to the magazine publishers.  They continue to throw spaghetti against the iPad and other e-readers trying to see what will stick and what falls to the floor.

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Doing It the All-Cash Way
Clark Bill
9/18/2001
Article Resource
Summary:

Running your own business on your own terms means freedom in your schedule and approach. It can also mean slim funding. This Co-founder of The Baby Einstein Company was seeking to avoid entanglement with venture capitalists and found that doing business on a cash-only basis was the answer.

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Doing It the All-Cash Way
Clark Bill
3/1/2007
Article Resource
Summary:

Running your own business on your own terms can mean freedom in your schedule and business approach. It can also mean slim funding. This serial entrepreneur and cofounder of The Baby Einstein Company sought to avoid entanglement with venture capitalists and discovered doing business on a cash-only basis was the answer for him.

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Downsizing Well
Szatkowski Carol A
4/8/2002
Article Resource
Summary:

Entrepreneurs confronting the unhappy task of having to downsize when business conditions change need to execute in a way that preserves the dignity of, and, ultimately, the relationship with, the employees, says an entrepreneur who laid off her entire staff in the wake of the dot-com crash. Downsizing well involves throwing away the rulebook and dealing with people on a personal level, she writes.

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Entrepreneurial Hiring: Think Salesmanship
Sack Andy
11/1/1998
Article Resource
Summary:

In today's extremely tight labor market, small-company employers must approach hiring just as they approach selling. To lure able and enthusiastic candidates, the author writes, a CEO should consider such steps as contacting reluctant candidates personally, offering equity compensation to augment salaries, and sending welcoming gifts like fruit baskets. Of particular note is a discussion of factors the author says "count" in the sales-whoops!-the hiring process.

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