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Entrepreneurs : Article

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Making an Equal Partnership Work
Lish Sandy Spivak Wendy
5/22/2003
Article Resource
Summary:

The co-founders of a public relations and events-management firm discuss the role of negotiation in enabling them to operate as equal partners. Balance, trust and skills are necessary for the give-and-take involved, and the authors provide suggestions for achieving that.

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Building the Creative Company
Lebesch Jeff
6/1/2003
Article Resource
Summary:

Creativity is all about finding innovative solutions to difficult problems, says an engineer who did just that to build what is now the country's fifth largest craft brewery. The article looks at how that principle applies to manufacturing, management, marketing and product development.

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The Legal Aspects of Protecting Ideas and Creativity
Sherman Andrew J
6/1/2003
Article Resource
Summary:

Creativity is the emotional lifeblood of entrepreneurship. Without creativity, thousands of companies would not have been launched. However, it is an element of entrepreneurial life that isn't easy to safeguard under the law.

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Using Creativity to Stand Out in a Competitive Marketplace
Vernon Lillian
6/22/2003
Article Resource
Summary:

Marketing creatively will enable entrepreneurial retailers to prosper in difficult or changing times, writes the founder of a venerable direct marketing company. The author offers examples of creative marketing from the company's half century in business.

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Planning and Alignment: Six Essential Processes for Growth
Matthews Jana
9/1/2003
Article Resource
Summary:

The author, Jana Matthews, asserts that without policies and procedures, business growth becomes much harder to achieve. If you want to grow, you (the entrepreneur) have to stop doing everything yourself.

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The Legal Audit: A Reality Check for Entrepreneurial Companies
Sherman Andrew J
9/1/2003
Article Resource
Summary:

The process of going through a legal audit isn't easy, but the risks associated with avoiding the issue are too high for any company to bear. Doing so is not only necessary, but beneficial.

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The Five New Rules of Compensation: How To Get the People You Want When You Can't Afford Them
Matthews Jana
10/1/2003
Article Resource
Summary:

When it comes to compensation, the issue is not what you can pay, but what you can offer to the people you need to grow.

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The Entrepreneurial Time System T
Sullivan Dan
12/1/2003
Article Resource
Summary:

A strategic overview of time management for entrepreneurs is delineated in this article by the co-founder of a consultancy that advises on the matter.

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Preparing for a Post-Entrepreneurial Life
Turpin Debra
12/22/2003
Article Resource
Summary:

Regularly reviewing your business plan ensures that you meet the needs of a growing enterprise. This allows you to identify key growth areas that you want to target.

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Understanding Legal and Structural Issues In Establishing Sales and Distribution Channels
Sherman Andrew J
1/1/2004
Article Resource
Summary:

Distributors, sales representatives, and cooperatives are all different venues for enabling entrepreneurial companies to sell their products and services. Understand the similarities and differences, and chose the alternative that is right for your business.

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