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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
Stanford Graduate School of Business professor Jennifer Aaker shares the power behind creating ideas that can build momentum. Through her research on the perception of happiness and meaning, Aaker describes how these concepts relate to a successful and powerful social media campaign. A well-planned effort catches audience attention and offers them an engaging story. Aaker, co-author of The Dragonfly Effect, also offers several personal and corporate examples of effective viral campaigns that garnered real world, and even life-saving, results.
Dr. John Adler, Jr. and John "Trip" Adler III discuss their entrepreneurial experience and evolution as a business leader: For Dr. Adler, he describes his bumpy course in developing his biotechnology company, Accuray Incorporated; for his son Trip, he emphasizes the persistence and luck in developing Scribd, a social publishing site. Despite building companies in different fields, the two offer the same central advice necessary in building a successful company: trust yourself, have common sense, and there are no rules.
Shai Agassi discusses his entrepreneurial journey from the enterprise software industry to his current work in clean energy. In the process, he describes the "physics of startups", drawing parallels between principles of business and the laws of physics. He emphasizes the importance of acting on an idea before it's adopted by the mainstream and navigating the inevitable uncertainties that can result in success or failure.
Serial entrepreneur Marc Andreessen offers the Stanford audience a rare opportunity to pose open questions. Topics addressed include everything from the state of VC and the stock market, to Facebook's market dominance, to the rebirth of consumer electronics. In addition, Andreessen offers ground rules for the start-up, including tips on attracting top talent.
After two decades in start-up entrepreneurship, Mari Baker, current CEO of PlayFirst, shares some of her lifelong strategies for long-lasting success. She stresses defining the relentless purpose of the enterprise, honing a focus, and building a conscious company culture, amongst other backbone-building tasks.
Greg Ballard, a veteran entrepreneur and currently the CEO of Glu Mobile, shares his business insights on products, people and values through a variety of enlightening and entertaining anecdotes.
Intel Corporation legend, former CEO, and Chairman of the Board Craig Barrett discusses his personal career path from a Stanford Associate Professor, to Silicon Valley consultant, to a 35-year career inside one of the globe's most prominent players in technology. His talk concentrates on Moore's Law and the myriad factors in place to ensure its continued progeny.<br />
Carol Bartz, Executive Chairman of the Board and CEO of Autodesk for the past 14 years, reflects on her experience of running one of the largest PC software companies in the world while finding a balance between her career and personal life. She also stresses the importance of continued learning and addresses the challenges of succeeding in a global market.
Jeff and Bobby Beaver, Co-founders of Zazzle and graduates of Stanford University, describe their story and entrepreneurial experiences in building an internet start-up. They discuss the passion, dedication and the power of small teams in achieving a vision.
Armen Berjikly, the Founder and CEO of The Experience Project, and Julio Vasconcellos, VP of Business Development discuss their experience of building a technology start-up that unites people who can improve each other's lives. Berjikly discusses how he built his new venture from fund raising to establishing the company infrastructure. He talks about the importance of hiring the right people to work in a start-up and illustrates the key role of a "Mentor Capitalist" in the journey of an entrepreneur. Berjikly also describes the financial and psychological challenges an entrepreneur faces while building a company.
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