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Entrepreneurs : File

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The Marketing Map
3/20/2007
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Summary:

This tool and sample provides a systematic way to expand a marketing strategy into specific tactics and activities for implementation.

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The Process of Raising Money from Equity Investors
3/20/2007
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Summary:

This article discusses the steps involved in the process of raising money from the first handshake to the cash-in-hand.

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To Blog or Not to Blog? Let Your Corporature Culture Decide
10/5/2006
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Summary:

Julie Atherton, a communications expert at Hill and Knowlton, discusses the pros and cons of whether corporations should adopt blogging as a communications tool. She notes a corporation's ultimate decision on blogging should be based on knowing its own culture and how that culture is perceived by its customers.

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Understanding Depreciation
4/27/2007
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Summary:

This article provides several looks at simple depreciation, including one entrepreneur's example.

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Understanding Venture Capitalists
3/20/2007
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Summary:

This article provides insight into fast growth company potential investors--venture capitalists.

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Understanding the Numbers
2/21/2007
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Summary:

There are many ways to read financial statements. This information will add understanding to your own reading of your financial statements.

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Venture Presentation Worksheet
4/27/2007
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Summary:

This tool will help you develop and practice giving a compelling venture presentation.

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You really don’t need VC money to start most companies
Dingee Alec
4/8/2009
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Summary:

Alec Dingee, Chairman and Co-Founder of MIT Mentoring Services shares his insight to how investor's view the current economic climate.  Review his research: 2009 is a period of historic economic turmoil and uncertainty.  The Bad News: Investors Hate Uncertainty.

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Your Sales Process
1/18/2007
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Summary:

A sample Sales/Service Process and ideas for developing your own sales process serve as a guide as you plan for sales growth.

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